Internet marketing is slowly taking over traditional marketing methods, primarily because a greater number of people are using the internet on a daily basis. A specialized form of internet marketing is social media marketing that uses social media websites, such as Facebook, Twitter, LinkedIn, Instagram and others to promote products and services and this in turn drives sales.
Artists need to be extraordinarily creative if they wish to survive in the competitive industry of art. Whether you create illustrations for publications, sell through art galleries, offer murals for homes or work with businesses, you will need to make yourself known to potential clients and customers. Social media has become one of the most important ways to connect with the world and to market art. Here are some useful tips on how you can use social media as a marketing platform and sell your work.
Instagram: Instagram is perhaps one of the best platforms for artists to display their art online. It allows you to share images of your work with the world. You can showcase the work-in-progress as well as complete painting/sculptures and other works of art on Instagram.In fact, there are artists who are constantly selling their work directly through the Instagram feed. The advantage of using Instagram is that it is a highly accessible and widely used social media channel, which is helpful in getting a good number of followers.
Facebook: There is no denying the fact that you will need a well-managed Facebook page for your art gallery or brand. After setting up your Facebook page, you need to invite people in your friend list to “like” it. You can also request them to share the page within their own network. It will give you access to a larger audience.You will be expected to post high-quality images of your work at regular intervals so that people have a reason to visit your page. It is also important to write content related to your work and the industry. It gives you an opportunity to interact with your followers and fans. Ask questions, welcome feedback and opinions and build an engaging conversation around your work.
As an artist, you can also join other artists’ communities and participate in events and art related conversations.
Twitter and Pinterest: Twitter is another brilliant tool for artists to promote their work. You can begin by tracking all relevant individuals and businesses that you can follow. Tweet about your blog content and other interesting news related to art and art events. Remember to make use of hashtags when tweeting as it will help boost searchability. Here is how Art Storm can help you market your art on social media. Art Storm can provide links to your Facebook page and other social media pages and promote your art work, projects and events on their official website. It is a great way to make your work visible across a fast expanding social network in a short time!
What way has worked well for you, on social media? E-mail us at email@example.com and we will share your story!