To follow up on my post about Twitter and social networking last week, I can see that each week our summary reports from Twitter, Facebook etc., are progressively more positive. By doing the same amount of work each week I am achieving more reward.
This is the magic of the Internet that I discovered long ago. If you put up a webpage it will likely do nothing for you; put up 200 and you'll have a small amount of success; put up 20,000 and you can't help but succeed! Like any business venture you must work hard and persevere and...oh yeah, it also helps to have an area of expertise. You won't sell cupcakes if your cupcakes aren't any good. Find something you love and are good at! Hopefully that is art.
The great thing about social networking is that each post is like a webpage but instead of relying on a search engine to bring you traffic you are relying on the social network to hook your post up with like-minded individuals. And just like a webpage you should write so that it is clear what the area of interest is. Artists tend to want to express their feelings, and that is good, but you also need to express what the product is. The product is not a sunny day at the beach but a painting of a sunny day at the beach. The seller of that product is not Vincent van Gogh but Artist, Vincent van Gogh or Painter, Vincent van Gogh. Each of these little things helps to clarify to the world what you and your product are all about.
So if you want to market your art effectively you need to build a presence among the art community both online and off and you need to make sure people know what you are and what your product is. That doesn't happen in a day or a week or a month. You have to stick to it and understand that to be successful at selling your art you also need to be a good business person...or have a good agent. 😉
Is Twitter worth it? Can artists market their art with it?
Well, here's the thing about Twitter, at first you have to go out and find other people to follow, hoping they will follow you as well, but once you have about 100 followers there is a shift to where people start following you in hopes of you reciprocating. At least that's how it's working for us here at Art Storm.
Make sure you're targeting other artists and art-related twitterers...er, tweeters...ahh...twits...well, whatever they're called. You want your social network to have gravity. Gravity is my favorite term for Internet Marketing, it's what you get when you have awesome content, good site navigation and a social network. In the old days a social network was defined by having lots of links in from related websites, nowadays you still want that but you also want to use social media such as Twitter, Facebook, Pinterest, etc.
Oh, and the one key...the same thing that has been one number 1 since the beginning of the Internet: content is king; have great or at least useful content and people will find you and keep coming back.
3/15/14 - I ignored my "Social" inbox on gmail for a few days and returned to find about 2 dozen people on Twitter wanting to follow me. To some this is an annoyance that they don't have time for but every one of these people is actually a valuable contact and potential customer I can reach out to at any time in the future. Usually you have to pay for that!