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Market and Art Collaborations

From the 4 P's of Marketing-The use of art in businesses (promotion)

The discussion of this article pertains to the role that of artworks and artist are working with advertising and product line marketing to please customers.


Art and marketing come together in the form of advertisement and product design. The collaboration between art and marketing is accepted more now a day than earlier years. Promotion through art in the realm of traditional business, artists run the risk of being “tacky or cheesy” if businesses inappropriately use that art.


Places such as restaurants are being designed to look like art galleries from portrait hanging, furniture placement/ decoration . While products like Lincoln branded vehicles are using the arts to advertise campaigns that say “Hello again”. Art in hotels are being used for pleasure reading through displayed zines, magazines, and books.


In my opinion the collaboration of the marketing and art world is beneficial to both the business and artist by recognition of artist’s and their artwork on or in the product that’s marketed. In some cases art can be used inappropriately and become a commodity which is both tacky for consumers, artist, and business.


(ArtStorm helps artists find the right fit for their art work to ensure promotions in any area, are managed and executed effectively.  Keep a look out for more information on promotions  of art work.)



Identifying Money Keywords for SEO and Affiliate Marketing – by Sugarrae

Here's a useful article about how to get FREE traffic as well as paid traffic by determining the most useful keywords and search terms for your website.

Sugarrae has become one of my favorite goto's for all things marketing. In this article she provides some useful resources and techniques for DIY  web marketing focusing on Search Engine Optimization (SEO). This articles does not go into how to write a SEO optimized website...that's a different can of worms, but is a helpful resource for identifying the first steps in SEO success.


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