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Poof!

By: Ashley Reid

Poof!

NewGallery_Poof1 

Dana Feagin, animal oil painter, worked with her representative Paula Kersch at Art Storm to give a lasting birthday gift to Audrey Moore, a recent attendant at Medford Rehabilitation Center.

Medford Rehabilitation Center is one of the many places where artists represented by Art Storm display art. The latest pieces that are featured in Medford Center are Feagin’s Animal Oil Paintings. Feagin is a lover of animals and shows it by painting the interesting expressions of animals she visits at Sanctuary One, in the Applegate, where she supports and volunteers. Poof , the black cat, was inspired by a cat at Jackson County Animal Shelter. With the help of Art Storm Feagin’s art has been featured in the Medford Center since January for many to enjoy.

Art Storm; now coordinating all the Art 2 Business outside of Ashland and Talent, is a marketing business that represents Southern Oregon artists and their art work. Art Storm promotes artists’ work local and now National as they bring their artist including, Feagin, to the biggest art expo in North America: the New York Art Expo. Going to New York is the next step to help Art Storm achieve the goal in placing local artist in the homes and businesses all over Oregon as well as nationally.

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Audrey Moore a recent tenant at Medford Rehab, was shocked to find out that she would be confined to a wheel chair and had to give up her cat while receiving care within the Medford Rehabilitation Center. Luckily Moore she saw a painting on the wall and a new connection was made.

“I was having a hard day,” say’s Moore as she relayed why she contacted Kersch. “I was coming inside the center when I saw it, Poof!” According to Moore the picture was an exact replica of her previously owned cat Ellie who was given away before Moore was admitted. “As soon as I saw the painting I snatched the title card right from the wall and called Art Storm!” Unsure how to pay for the painting; Moore was excited to relive the memories of her cat.

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Moore just celebrated her 50th birthday last Wednesday yet with the recent circumstances of being confined to a wheel chair and absence of her family pet, Kersch couldn't think of anything better than to grant a birthday wish.

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Standing in Moore’s room Kersch and Feagin wished Moore a belated happy birthday with the giclee print from Harmonic Design and Imaging in Talent, OR. “This is the icing on the cake.” Moore smiled, as she admired the print. Scratching at the head of the giclee as if it were her cat Ellie, Moore described the cat to the T, referring to Poof the whole time. “How did you capture that look? It’s the same one Ellie had when she wanted to be scratched on the head!”

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“I love the reactions my paintings get. This one is wonderful.” Feagin tells Moore. Art is more than aesthetics for business, its reaction, much like that of Moore reliving memories of Ellie, compels Art Storm to find places to show these pieces.

“After Audrey called, I felt if that picture could make a difference, especially on her birthday, it was the least I could do, to make it happen” Kersch told Feagin.

 

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Happy Birthday to Audery Moore from Artist Dana Feagin and Paula Kersch of Art Storm.

 

Art Storm is Going to ArtExpo New York 2014

Photo of New York City

Photo of New York City

ART STORM IS GOING TO ARTEXPO NEW YORK, 2014.

IT'S OFFICIAL!  Sorry for shouting but this is big news. Art Storm, along with Wanda Pepin, will have a booth at ArtExpo in New York City in April, 2014. Along with displaying wall art and at least one sculpture piece we will be representing many more artists in our portfolio. This is perhaps the biggest art expo in the world, if you want to be represented get in touch with us, asap.

 

Email: artstormllc@gmail.com Phone: (541)326-6422

ArtExpo New York 2014 Webpage

ArtExpo New York Facebook Page

 

CALL TO ARTISTS! Art Needed for HEC in Downtown Medford

HEC Building in Medford, Oregon

HEC Building in Medford, Oregon

CALL TO ARTISTS! Artists are needed to display their art at the Higher Education Center (HEC) in downtown Medford, Oregon. Contact Paula Kersch of Art Storm, LLC at paulakersch@gmail.com or (541)326-6422.

Paula Kersch is a partner and Head of Marketing at Art Storm, LLC. She will be in charge of selecting artists and art to be displayed at the HEC building. Artists currently displaying art at the Higher Education center are Jacqueline Neuwirth, Tina Staples-Angermeier and Jillian Crider. Stop in at the coffee shop and enjoy a cup of coffee while you browse the fantastic art on display.

The HEC is Located in the block bound by East Eighth, Ninth and South Bartlett streets and South Riverside Avenue, the center includes classrooms, a lecture hall, science labs, computer labs, and offices. An atrium-style entryway at the main entrance welcomes students and visitors on the corner of Eighth and Bartlett.

Floor Plans

Higher Education Center
101 S Bartlett St, Medford, OR 97501

Hours:

Monday 8:00 am – 10:00 pm
Tuesday 8:00 am – 10:00 pm
Wednesday 8:00 am – 10:00 pm
Thursday 8:00 am – 10:00 pm
Friday 8:00 am – 5:00 pm
Saturday 8:00 am – 5:00 pm
Sunday Closed

Paula Kersch of Art Storm in Association with Higher Education Center

Paula Kersch of Art Storm is now in charge of public art displays at the Higher Education Center in downtown Medford, Oregon. The Higher Education Center (HEC) represents a one-of-a-kind partnership in Southern Oregon between Southern Oregon University (SOU) and Rogue Community College (RCC).

Paula Kersch is a partner and Head of Marketing at Art Storm, LLC.  She will be in charge of selecting artists and art to be displayed at the HEC building. Artists currently displaying art at the Higher Education center are Jacqueline Neuwirth, Tina Staples-Angermeier and Jillian Crider. Stop in at the coffee shop and enjoy a cup of coffee while you browse the fantastic art on display.

The HEC is Located in the block bound by East Eighth, Ninth and South Bartlett streets and South Riverside Avenue, the center includes classrooms, a lecture hall, science labs, computer labs, and offices. An atrium-style entryway at the main entrance welcomes students and visitors on the corner of Eighth and Bartlett.

Floor Plans

Higher Education Center
101 S Bartlett St, Medford, OR 97501
(541)552-8100

Hours:

  • Monday 8:00 am – 10:00 pm
  • Tuesday 8:00 am – 10:00 pm
  • Wednesday 8:00 am – 10:00 pm
  • Thursday 8:00 am – 10:00 pm
  • Friday 8:00 am – 5:00 pm
  • Saturday 8:00 am – 5:00 pm
  • Sunday Closed

Art Storm in Association with PUSH Art Gallery

Paula Kersch, Art Storm's Marketing Director, has announced that Art Storm, LLC is now working with PUSH Art Gallery to provide artists and art for display in their Ashland, Oregon art gallery.

PUSH Art Gallery is a new, innovative art gallery in Ashland, Oregon displaying contemporary art that will knock your socks off. Art Storm, LLC is also an innovative new company that aims to shake up the Southern Oregon art scene by promoting art and artists with an intensity not currently seen in the area. If you are interested in being associated with either of these two, up-and-coming companies, email Paula Kersch, Head of Marketing for Art Storm at paulakersch@gmail.com or call her at (541)326-6422.

Top 5 Questions to Starting Your Art-Based Business by Paula Kersch

Top 5 questions

Once you have decided that working for others day in and day out has grown more than tiresome, and you find less and less time to do the things you love, Art Storm will be here for you.

That moment in life when you start to feel like your hobby or passion could make you money, that all your efforts placed in someone elses company have been wasted, and flexibility sounds more than appealing; it is now a necessity.

You have now decided that creating a business and selling products is the path for you. Where to start now? It is time to ask some questions:

  • What type of business do you want to have?
  • What is the purpose of your business?
  • Who are your target customers?
  • What are your primary product / service?
  • What is the primary function of your product / service?

When answering these questions, it is best to dig as deeply as possibly. Beginning to ask questions about the answers to your first question, in order to get to the essence of your idea. The core essence of your business idea or brand understands what your product or service is and also what it is not. I highly recommend reading "The Old Rules of Marketing are Dead" by Timothy R. Pearson. He lays out criteria that a core essence must meet in order to transcend to the next level of positioning that product or service.

Whether you are inventing, re-inventing or just contemplating your product or service, you always have to be mindful of the purpose.

What drove this fleeting idea to fruition? Passions only go so far in all aspects of life but finding purpose gives way to the awe of an idea and brings it meaning.

Have you thought about these first two questions? Taking time to cultivate and grow an idea into a product or service always being mindful of its essence is hard, but like Theodore Roosevelt said, “Nothing in the world is worth having or worth doing unless it means effort, pain, and difficulty”.

After answering the first two questions in depth, the others may seem effortless to answer. Defining a target audience might feel constraining to you, but just remember that you’re not excluding anyone; you’re choosing where to spend your time and efforts. Selecting a target audience will help save you resources. Focusing on a portion of the people who might be interested in your products will allow you to communicate and engage with that segment more deeply.

Questions or comment about this article? Contact the author, Paula Kersch, at paulakersch@gmail.com.

It Starts, at Art Storm.com!

I am humbled to be working with my new partner, Paula Kersch. What a mind this young lady has! Yesterday she showed me again why I can comfortably sit back and simply enable her to boldly go where no person has gone before. Yesterday we worked through the entire structure of ArtStorm.com and today we begin to make it happen.

Yes, the Art Storm site is live and over the next few days and weeks it will rapidly become the centerpiece of an immense force for artist promotion and community good in Southern Oregon. The Art Storm cometh!

Fred



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