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Pricing Art Work as a New Artist

Should you lower prices if you aren’t selling?

For first-time exhibitors, pricing artwork is often a last-minute, difficult decision. It’s daunting to assign value to your own work. Do not make common mistakes and go straight to an hourly wage pricing, by taking your art and charging a price based on hours and materials. The reason this does not work is because an artist is not a factory! Taking time, materials and overhead costs to create price is the fast and loose pricing model but is not perceived well by an audience of buyers.

Cost of materials is always important, when trying to make a profit or breaking even as a new artist. The real consideration should be on the perceived value a piece creates for its audience. You can visit a gallery with artists similar to your style and get a rough idea of what pricing looks like in the area you are selling work. The other aspect is asking potential buyers and art admires how they feel about the price of the pieces currently being displayed. This allows a new artist to gain insight into the market they are selling in but also helps to highlight how artists should market themselves to create more value ! 

Perceived value is the additional value that the client attributes to your work regardless of its intrinsic value perceived by the creator. Perceived value is subjective and heavily influenced by the artist’s image, word of mouth and portfolio. If given a choice between two similar paintings, clients are frequently willing to pay more for the one with greater perceived value. If you are selling copies of originals online or in galleries a buyer is going to perceive the value and price as lower, hence lower prices are needed. If a piece was particularly difficult to work on, or you are particularly attached to it, there’s a tendency to want to price it higher. Raising prices by 10 to 20 percent is a good starting point for pieces that you are willing to hold in your inventory for a longer time.

Some artists price artwork based on size because of the perceived value, either by the square inch or the perimeter because the idea makes sense to buyers looking at other art in similar markets. Pricing based on the perceived value starts with the artist and their story. To buyers, the artist and the story behind the art certainly drives the motive for buying. Make sense of your story as an artist before pricing and selling art work. Improve your sales with a healthy dose of self-promotion. Telling your story, and your artwork’s story, increases its value, becoming a contributor to a blog like Art Storm can help share your story. Customers will pay extra for the familiarity and confidence that the artists brand has, so do not lower prices just yet!

Art from Pam Haunschild

Our featured artist is Pam Haunschild. Take a look at all of Pam's great art at her own website at http://pamhaunschild.com/

Art by Pam Haunschild.

Art by Pam Haunschild.

Call To Artists: Gateway Island Art Project in Ashland, Oregon

 
Attention Northern California and Southern Oregon artists: The City of Ashland, Oregon Public Art Commission (PAC) seeks qualifications of artists, or teams of artists, experienced in the creation of original, three-dimensional outdoor public art works.

The PAC intends to commission an art piece to be permanently installed on the Gateway Island located in downtown Ashland, Oregon.  The total budget for the art work is $100,000.  Artists should review the RFQ requirements before submitting their qualifications.

The deadline for submission is March 31, 2014.

Requests for Qualifications PDF

City of Ashland Gateway Island Page

Read the Mail Tribune's article on Ashland's Gateway Island Project.
 

Wendy Gell – Live Demonstration! Friday Feb 7th, 2014

Come join Wendy Gell in a live demonstration of jewelry making at Art Storm's office/gallery at 471 Bear Creek Drive in Phoenix, Oregon.  The day is Friday, February 7th, 2014 and the time is 4pm, right before the First Friday Art Walk in Ashland.

Live Demonstration by Wendy Gell

Live Demonstration by Wendy Gell

Tina Angermeier’s Art @ PUSH Gallery in Ashland, Feb 14, 2014

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Tina Angermeier's art at PUSH Gallery on Feb 14, 2014.

Art Storm Success!

 

1200+ Facebook Likes! Thank you! We are also seeing a steady increase of traffic to our website, http://www.artstorm.com/ with about 100 visitors per day.

 

Art Storm Facts – Jan 14, 2014

 

Art Storm, LLC Facts: 16,388 people saw our posts on Facebook in the past week. We have 1,164 Facebook likes. We had 3,575 visits to our website last month. We are top-5 on Google for "southern oregon artists".

In April we are taking our artist's art to ArtExpo NY. Art Storm is going places...are you coming with us?

 

CALL TO ARTISTS! Art Needed for HEC in Downtown Medford

HEC Building in Medford, Oregon

HEC Building in Medford, Oregon

CALL TO ARTISTS! Artists are needed to display their art at the Higher Education Center (HEC) in downtown Medford, Oregon. Contact Paula Kersch of Art Storm, LLC at paulakersch@gmail.com or (541)326-6422.

Paula Kersch is a partner and Head of Marketing at Art Storm, LLC. She will be in charge of selecting artists and art to be displayed at the HEC building. Artists currently displaying art at the Higher Education center are Jacqueline Neuwirth, Tina Staples-Angermeier and Jillian Crider. Stop in at the coffee shop and enjoy a cup of coffee while you browse the fantastic art on display.

The HEC is Located in the block bound by East Eighth, Ninth and South Bartlett streets and South Riverside Avenue, the center includes classrooms, a lecture hall, science labs, computer labs, and offices. An atrium-style entryway at the main entrance welcomes students and visitors on the corner of Eighth and Bartlett.

Floor Plans

Higher Education Center
101 S Bartlett St, Medford, OR 97501

Hours:

Monday 8:00 am – 10:00 pm
Tuesday 8:00 am – 10:00 pm
Wednesday 8:00 am – 10:00 pm
Thursday 8:00 am – 10:00 pm
Friday 8:00 am – 5:00 pm
Saturday 8:00 am – 5:00 pm
Sunday Closed

Artist Directory Update – Katy Cauker

Artist Katy Cauker has been added to our artist directory. Welcome, Katy. Katy is a painter and posts her works on her blog, along with commentary on the art of other painters.

“The Farmer” Metal Art by Rick Anicker – Fishing Fly Art

"The Farmer" Metal Art by Rick Anicker

"The Farmer" metal art by Rick Anicker, priced at $3,900.00 USD.

For more information on Rick Anicker's art or to purchase call Paula Kersch at (541)326-6422 or send an email to rickanicker@artstorm.com.

Artist Comments: Tractor handle, old block head, forest service axe, chain saw links make up a fraction of this intricate fly. The old cylinder block base was found on a drift boat trip down our river on the Siletz. I only saw just a portion of the round ports that make up the block. The river was pretty shallow and swift at that point but I knew I wanted that piece of metal. I rowed my tail off to get back up to it, and needless to say got pretty wet trying to dig it out of the cobblestone. I didn't get a steel head that day, but what a rewarding trip for me to find that old cylinder block.

“Out of Chaos” Metal Art by Rick Anicker

I love this piece of art!

"Out of Chaos" Metal Art by Rick Anicker

"Out of Chaos" metal art by Rick Anicker is priced at $2,633.33 USD. See all of Rick Anicker's metal art...

Artist Notes: This piece was inspired by an up and coming art show under pressure to show something kinda traditional and modern at the same time.... and give the feeling of time travel....and it worked cause everyone had a movie they related it too about the future and all that stuff...plus I really had a good time watching it come out of nowhere....which is why I called it "Out of Chaos" cause that's what is was right off my floor.

For more information on Rick Anicker's art or to purchase, call Paula Kersch at (541)326-6422 or send an email to rickanicker@artstorm.com.

 

Paula Kersch of Art Storm in Association with Higher Education Center

Paula Kersch of Art Storm is now in charge of public art displays at the Higher Education Center in downtown Medford, Oregon. The Higher Education Center (HEC) represents a one-of-a-kind partnership in Southern Oregon between Southern Oregon University (SOU) and Rogue Community College (RCC).

Paula Kersch is a partner and Head of Marketing at Art Storm, LLC.  She will be in charge of selecting artists and art to be displayed at the HEC building. Artists currently displaying art at the Higher Education center are Jacqueline Neuwirth, Tina Staples-Angermeier and Jillian Crider. Stop in at the coffee shop and enjoy a cup of coffee while you browse the fantastic art on display.

The HEC is Located in the block bound by East Eighth, Ninth and South Bartlett streets and South Riverside Avenue, the center includes classrooms, a lecture hall, science labs, computer labs, and offices. An atrium-style entryway at the main entrance welcomes students and visitors on the corner of Eighth and Bartlett.

Floor Plans

Higher Education Center
101 S Bartlett St, Medford, OR 97501
(541)552-8100

Hours:

  • Monday 8:00 am – 10:00 pm
  • Tuesday 8:00 am – 10:00 pm
  • Wednesday 8:00 am – 10:00 pm
  • Thursday 8:00 am – 10:00 pm
  • Friday 8:00 am – 5:00 pm
  • Saturday 8:00 am – 5:00 pm
  • Sunday Closed

Clayfolk Art Show and Sale Starts Today!

Don't forget that the Clayfolk Art Show and Sale starts today, Friday November 22, 2013 at 4pm.

Both Paula and I will be going to the show at 1pm on Saturday. If you wish to join us we will hang some Art Storm t-shirts from our car windows and try to park in a conspicuous spot. FREE T-SHIRTS FOR EVERYONE!

More info...

Rick Anicker – Metal Art Thumbnails

All of Rick Anicker's metal art pieces are now available for viewing at http://www.artstorm.com/artist-profile-rick-anicker-thumbnails/

Rick's artist profile is at http://www.artstorm.com/rickanicker/

Art Buyer Looking for Large Paintings in a Boats/Sea Theme

Art Storm has an art buyer who is looking for larger paintings, fairly priced, in a boats/sea theme. Any artists interested should contact us with samples of their work.  Call Paula Kersch at (541)326-6422 or email her at paulakersch@gmail.com.



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