Well into the new year and still not feeling like a rock star? Here are three things to always implement when trying to further your art career!
First step into creating more success in your career in 2017 is networking. Networking may seem like an obvious pick for the top of our list, but it is more about the HOW than the WHAT, in this case.
In the industry, you will meet many people, or at least you should and how you interact is very important. Attend relevant events that help you grow, expand and become more involved. Examples of these are, gallery openings, special art event nights the city you live in may put on, or shows where you display your art work.
Bringing your social life into your job is also important. Networking is not something that happens Monday through Friday. If you are serious about being more successful, you need to look at every opportunity to network. This does not mean that an artist should tirelessly talk about themselves and their art, but be aware of connections that could be made in the least likely of places.
Networking better is the key. We all know how to introduce ourselves at this point, hand out a business card and make sure we ask the person why they are attending the event, but there is more that needs to be done!
Get to know three people well at an industry event, instead of madly passing out cards and filling the business card quota. Talk with a few people and get to know them. Make sure you walk away knowing their name, face and minor story. Find a common interest within the industry or out of it, ensuring a stronger bond that will cultivate long lasting business connections.
Don't Write a Long List
Second step to creating a more successful 2017 is, not writing a list!
8% of people achieve a new year’s resolution or goal. Instead pick your top 5 and take time writing out a more descriptive plan of how to meet your goals.
For example, if a goal is to expand your reach as an artist and allow more people to view your work, you need to start with your budget, time constraints and most importantly your target audience. Money well spent, is money that is thoughtfully invested within your career, some choices to expand are not always the best ones.
Third step to art career success is redefine accountability because it is a downfall of many plans unfinished. The first two steps will mean nothing if someone does not follow through with a plan. Do not just make goals or plans; hold yourself and those around you involved with your career, accountable. Check in, be protective about staying on track, and do not let life get in the way often. Life will always be there, it may never be the right time in your personal life, but the world keeps on moving without you, meaning lost opportunities. Redefine what makes you a dependable person in the professional world; It is a great way to manage your expectations for the year.
Every break through requires a bold stroke. Be proactive and determined to become a part of that 8%
A good question to ask yourself is, "Why should people work with me?" This is a hard yet hidden truth most business professional ask themselves when a potential client comes walking in the door with a proposal for business. Be compelling, make them realize you are worth investing in. Once involved in a project, don’t justify why you could not make a meeting or hit a deadline, be accountable and responsible for your career and future.
A determined and focused mindset ensures success in achieving goals within your career. Look at some pitfalls and un-achieved goals over the years and then look at why they may have happened. Empower yourself and your career by using knowledge you already have and tools you have obtained, in a new way. Artists need to market themselves as much as their art work!
From the 4 P's of Marketing-The use of art in businesses (promotion)
The discussion of this article pertains to the role that of artworks and artist are working with advertising and product line marketing to please customers.
Art and marketing come together in the form of advertisement and product design. The collaboration between art and marketing is accepted more now a day than earlier years. Promotion through art in the realm of traditional business, artists run the risk of being “tacky or cheesy” if businesses inappropriately use that art.
Places such as restaurants are being designed to look like art galleries from portrait hanging, furniture placement/ decoration . While products like Lincoln branded vehicles are using the arts to advertise campaigns that say “Hello again”. Art in hotels are being used for pleasure reading through displayed zines, magazines, and books.
In my opinion the collaboration of the marketing and art world is beneficial to both the business and artist by recognition of artist’s and their artwork on or in the product that’s marketed. In some cases art can be used inappropriately and become a commodity which is both tacky for consumers, artist, and business.
(ArtStorm helps artists find the right fit for their art work to ensure promotions in any area, are managed and executed effectively. Keep a look out for more information on promotions of art work.)
Art Storm's week on Facebook: 54 New Likes - 150 People Engaged - 5,890 Total Reach. This means that 150 people interacted with our posts while 5,890 people had one of our posts in front of them.
http://ArtStorm.com is now ahead of http://soartists.com as the top local art website in Southern Oregon, according to Alexa.
Our inventory system gets tested this Friday and once that is online we will really be able to market you and your art. We will have a system comparable to Fine Art America or Etsy.
Stay tuned, there's much more to come....
Are you listed in the Art Storm Directory? If not, you should be. For $2 a month you get a listing that may bring you direct sales but WILL act as a link in from an authority site...very good for SEO on your own site. It's an easy way to invest in your art. Read more and sign up...
Steps to Sell More Art
While there are many elements to a successful sale, the process itself is simple once you understand your role. Here is a snippet of the article! Enjoy!
1) Build Strong Relationships
Your potential buyers have needs, passions, strengths and weaknesses. Your #1 goal is to build a long term relationship. Be bold when you introduce yourself. Extend your hand and say “good afternoon, I am --, this is my art.”
2) Give your Potential Buyers Space
Engage potential buyers and tell them a story about the art, it is also critical to give them some space. Selling art is like a little dance; take the lead!
3) Ask for the Close
Asking buyers to commit can seem a little scary at first. You might feel like you are taking a risk by asking. You face a far greater risk if you don’t try to close the sale: someone who loves a piece might not end up buying simply because they weren’t given the opportunity.
ART STORM IS GOING TO ARTEXPO NEW YORK, 2014.
IT'S OFFICIAL! Sorry for shouting but this is big news. Art Storm, along with Wanda Pepin, will have a booth at ArtExpo in New York City in April, 2014. Along with displaying wall art and at least one sculpture piece we will be representing many more artists in our portfolio. This is perhaps the biggest art expo in the world, if you want to be represented get in touch with us, asap.
Email: firstname.lastname@example.org Phone: (541)326-6422
We came across this marketing tips article recently and not only found it fascinating but also thought it to be especially pertinent to art and artists.
"Experiential marketing is a method of advertising through an interactive experience that gets customers to talk about your business or product. It can be an extremely powerful tool for those companies that want to leave a strong and lasting impression on customers."
Here's a video example, if perhaps a bit over the top...
But now imagine the ways that one could apply Experiential Marketing to art! Art, after all, is all about expressing oneself to the rest of humanity. What artist could resist the opportunity to leave an artistic message for those that come after...what person could resist creating something with that lump of clay?
Art, after all, is visceral. Art IS Experiential Marketing.
...but the name is a bit off...how about "Hands On Marketing?"
In this short and FREE ebook titled, "10 Ways to Convert More Customers" you can read about...
- Should you label your customers?
- What small differences will drive a customer to action?
- Learn to understand your customers better.
- Learn how to reframe value to increase conversions.
- Use bundling to decrease pain points.
- Sweat the small stuff...learn how a single word can increase conversion 20%.
I highly recommend this short ebook! In just a few minutes you will learn well-researched techniques that you can use everyday to make your marketing more effective. Don't delay, read it today!
I just came across this blog article titled. "11 Common Blogging Mistakes That Are Wasting Your Audience’s Time". Good article, but I didn't want to waste your time (haha, see what I did there?) so I would like to focus on just a few...
Blogging Mistake #1: You love complexity
Yep, you've got a lot to say and the world MUST be interested...well, not so much. Simplicity is a beautiful thing.
Blogging Mistake #8: You don’t know who you’re writing for
I can relate. Am I writing for the artists or art buyers? Well, at least I know they all have one thing in common: art. But even artists like a cute puppy video now and then, right?
Blogging Mistake #10: You edit your posts in less than five minutes
Having spent years writing titles, descriptions and keywords to optimize stock images for search engines I do tend to write in a very tight style so maybe it's not a huge problem with me, but you? You'd better slow down and take a closer look before you hit that publish button. Okay, maybe I should too.
Blogging Mistake #11: You don’t show your personality
True. I know I think so much about who my posts are for that I probably don't let my shining and majestic personality come through the way I should...I'll work on that, and you should too. 🙂
Yeah, there's a bunch more and they're probably worth reading so here they are again...
Top 5 questions
Once you have decided that working for others day in and day out has grown more than tiresome, and you find less and less time to do the things you love, Art Storm will be here for you.
That moment in life when you start to feel like your hobby or passion could make you money, that all your efforts placed in someone elses company have been wasted, and flexibility sounds more than appealing; it is now a necessity.
You have now decided that creating a business and selling products is the path for you. Where to start now? It is time to ask some questions:
- What type of business do you want to have?
- What is the purpose of your business?
- Who are your target customers?
- What are your primary product / service?
- What is the primary function of your product / service?
When answering these questions, it is best to dig as deeply as possibly. Beginning to ask questions about the answers to your first question, in order to get to the essence of your idea. The core essence of your business idea or brand understands what your product or service is and also what it is not. I highly recommend reading "The Old Rules of Marketing are Dead" by Timothy R. Pearson. He lays out criteria that a core essence must meet in order to transcend to the next level of positioning that product or service.
Whether you are inventing, re-inventing or just contemplating your product or service, you always have to be mindful of the purpose.
What drove this fleeting idea to fruition? Passions only go so far in all aspects of life but finding purpose gives way to the awe of an idea and brings it meaning.
Have you thought about these first two questions? Taking time to cultivate and grow an idea into a product or service always being mindful of its essence is hard, but like Theodore Roosevelt said, “Nothing in the world is worth having or worth doing unless it means effort, pain, and difficulty”.
After answering the first two questions in depth, the others may seem effortless to answer. Defining a target audience might feel constraining to you, but just remember that you’re not excluding anyone; you’re choosing where to spend your time and efforts. Selecting a target audience will help save you resources. Focusing on a portion of the people who might be interested in your products will allow you to communicate and engage with that segment more deeply.
Questions or comment about this article? Contact the author, Paula Kersch, at email@example.com.
Here's a useful article about how to get FREE traffic as well as paid traffic by determining the most useful keywords and search terms for your website.
Sugarrae has become one of my favorite goto's for all things marketing. In this article she provides some useful resources and techniques for DIY web marketing focusing on Search Engine Optimization (SEO). This articles does not go into how to write a SEO optimized website...that's a different can of worms, but is a helpful resource for identifying the first steps in SEO success.
According to the Bureau of Labor Statistics employment of crafts people and fine artists is projected to grow by 5 percent from 2010 to 2020, slower than the average for all occupations.
The outlook is especially depressing if you are not keeping up with new technology: "Demand for illustrators who work on a computer will increase as media companies use more detailed images and backgrounds in their designs. Illustrators and cartoonists who work in publishing may see job opportunities decline as traditional print publications lose ground to other media forms."
Some trends are good for artists, "...consumers show continued interest in locally-made products", while others work against them, "...job growth for craft artists may be limited by the sale of inexpensive, mass-produced items designed to look like handmade American crafts."
Fine artists and craft artists account for about 14% of the employed in this country.
Competition for jobs in arts and crafts is expected to be strong because
there are more qualified candidates than jobs available. It is expected that only the most
successful craftspeople and artists will receive major commissions for their work.
"Competition among artists for the privilege of being shown in galleries is expected to remain intense, as will competition for grants from funders such as private foundations, state and local arts councils, and the National Endowment for the Arts. Because of their reliance on grants, and because the demand for artwork is dependent on consumers having extra income to spend, many of these artists will find that their income changes with the overall economy."
Over the ten year period between 2010 and 2020 employment is only expected to grow by 5%. That's not per year, that's over the entire 10 year period. While this might seem depressing for artists as a whole, those who learn to keep up with technological progress, both in sales and marketing and in the creation and distribution of their craft or art, will likely have a much easier time, not only making a living, but hopefully thriving.
Source: Bureau of Labor Statistics