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Promotion Through Images

By: Ashley Reid

Images have a great impact on promoting businesses and retail through social media. Facebook, Twitter, Instagram, Pinterest, and others are useful social media to promote businesses such as Michael’s which is mentioned in this post. Promotions are heightened through these different social media which is very important for the business to sale retail and gain name recognition. Art Storm helps promote artist and their artwork using the image based social media to help the artists we represent meet their goals.

Michael’s arts and crafts supplies stores were looking for a new means to promote their new campaign featuring frames, flowers, and wall decor (Minsker). Using Pinterest as a social outlet Michael's started a, “pin it to win it,” promotion giving pinners a chance to win a $500 gift card to a Michael’s craft store. In using Pinterest users were able to see the product along with the details and price. Users didn’t have to fuss with creating a profile or page just to participate e.g. the websites of Pinterest and Facebook are easy to use.

93% of marketers are using social for business (Cooper). Arts Storm not only uses social media to promote the business we extensively use social media to promote the artist and their art work that we represent. The use of social media is becoming more commonly used on average 23% Facebook users check their account 5x or more a day and 25% of the users accounts are public.

The use of images is eye catching, participants see the product before reading any promotional means in that the users are not forced but invited into the promotion by their own will. By having the users re-pin or post the images and description gives the company, Michael’s in this case, a larger network of people to promote products and the given company.

As the saying goes a picture is worth a thousand words and with social media to show images there is more connection and the ease of use engages more participation. Art Storm takes advantage of social media as we use image base promotions for the artists we represent. By using Pinterest, Facebook and other means of social media to promote products and businesses is a successful way to sell products, gain customers, and build name recognition.

 

 

 

Cooper, Belle. "10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy." The Huffington Post. TheHuffingtonPost.com, 22 Nov. 2013. Web. 20 Mar. 2014.

Minsker, Maria. “Arts and Crafts Retailers Learn a New Language Through Social Media”. Customer Relationship Management.Oct.2013.Web.Jan.20.2014

DIY Art Marketing: More on the Effectiveness of Social Networking

 

To follow up on my post about Twitter and social networking last week, I can see that each week our summary reports from Twitter, Facebook etc.,  are progressively more positive. By doing the same amount of work each week I am achieving more reward.

This is the magic of the Internet that I discovered long ago.  If you put up a webpage it will likely do nothing for you; put up 200 and you'll have a small amount of success; put up 20,000 and you can't help but succeed! Like any business venture you must work hard and persevere and...oh yeah, it also helps to have an area of expertise. You won't sell cupcakes if your cupcakes aren't any good. Find something you love and are good at! Hopefully that is art.

The great thing about social networking is that each post is like a webpage but instead of relying on a search engine to bring you traffic you are relying on the social network to hook your post up with like-minded individuals.  And just like a webpage you should write so that it is clear what the area of interest is.  Artists tend to want to express their feelings, and that is good, but you also need to express what the product is. The product is not a sunny day at the beach but a painting of a sunny day at the beach. The seller of that product is not Vincent van Gogh but Artist, Vincent van Gogh or Painter, Vincent van Gogh. Each of these little things helps to clarify to the world what you and your product are all about.

So if you want to market your art effectively you need to build a presence among the art community both online and off and you need to make sure people know what you are and what your product is. That doesn't happen in a day or a week or a month. You have to stick to it and understand that to be successful at selling your art you also need to be a good business person...or have a good agent. 😉

-Fred

 

Is Twitter Worth it For Artists?

 

Is Twitter worth it? Can artists market their art with it?

Well, here's the thing about Twitter, at first you have to go out and find other people to follow, hoping they will follow you as well, but once you have about 100 followers there is a shift to where people start following you in hopes of you reciprocating. At least that's how it's working for us here at Art Storm.

Make sure you're targeting other artists and art-related twitterers...er, tweeters...ahh...twits...well, whatever they're called. You want your social network to have gravity. Gravity is my favorite term for Internet Marketing, it's what you get when you have awesome content, good site navigation and a social network. In the old days a social network was defined by having lots of links in from related websites, nowadays you still want that but you also want to use social media such as Twitter, Facebook, Pinterest, etc.

Oh, and the one key...the same thing that has been one number 1 since the beginning of the Internet: content is king; have great or at least useful content and people will find you and keep coming back.

 

FOLLOW UP:

3/15/14 - I ignored my "Social" inbox on gmail for a few days and returned to find about 2 dozen people on Twitter wanting to follow me. To some this is an annoyance that they don't have time for but every one of these people is actually a valuable contact and potential customer I can reach out to at any time in the future. Usually you have to pay for that!

Art Storm is Growing…and Growing…

 

Art Storm's week on Facebook: 54 New Likes - 150 People Engaged - 5,890 Total Reach. This means that 150 people interacted with our posts while 5,890 people had one of our posts in front of them.

http://ArtStorm.com is now ahead of http://soartists.com as the top local art website in Southern Oregon, according to Alexa.

Our inventory system gets tested this Friday and once that is online we will really be able to market you and your art. We will have a system comparable to Fine Art America or Etsy.

Stay tuned, there's much more to come....

Art Storm Logo - We Market Artists, Not Just Art.

Art Storm Logo - We Market Artists, Not Just Art.

Art Storm Success!

 

1200+ Facebook Likes! Thank you! We are also seeing a steady increase of traffic to our website, http://www.artstorm.com/ with about 100 visitors per day.

 

DIY Marketing

Rock Social Media in 30 Minutes a Day

by Pardot.
Explore more infographics like this one on the web's largest information design community - Visually.

Art Storm: Not Bad for a Startup!

In just 12 days Art Storm's Facebook page has received over 200 likes and reached over 7,700 people, some 750 per day at this point. Art Storm, LLC was formed in September of this year, less than 2 months ago! We are having similar success with our website, http://www.artstorm.com and local outreach programs. We plan on becoming the Premier Artist Promotion Company in Southern Oregon. We look forward to meeting every artist in Southern Oregon and working with you to promote you and your art. Call Paula Kersch at (541)326-6422 to find out what Art Storm can do for you.

- Fred



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