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Market and Art Collaborations

From the 4 P's of Marketing-The use of art in businesses (promotion)

The discussion of this article pertains to the role that of artworks and artist are working with advertising and product line marketing to please customers.

 

Art and marketing come together in the form of advertisement and product design. The collaboration between art and marketing is accepted more now a day than earlier years. Promotion through art in the realm of traditional business, artists run the risk of being “tacky or cheesy” if businesses inappropriately use that art.

 

Places such as restaurants are being designed to look like art galleries from portrait hanging, furniture placement/ decoration . While products like Lincoln branded vehicles are using the arts to advertise campaigns that say “Hello again”. Art in hotels are being used for pleasure reading through displayed zines, magazines, and books.

 

In my opinion the collaboration of the marketing and art world is beneficial to both the business and artist by recognition of artist’s and their artwork on or in the product that’s marketed. In some cases art can be used inappropriately and become a commodity which is both tacky for consumers, artist, and business.

 

(ArtStorm helps artists find the right fit for their art work to ensure promotions in any area, are managed and executed effectively.  Keep a look out for more information on promotions  of art work.)

 

 

Call To Artists: Gateway Island Art Project in Ashland, Oregon

 
Attention Northern California and Southern Oregon artists: The City of Ashland, Oregon Public Art Commission (PAC) seeks qualifications of artists, or teams of artists, experienced in the creation of original, three-dimensional outdoor public art works.

The PAC intends to commission an art piece to be permanently installed on the Gateway Island located in downtown Ashland, Oregon.  The total budget for the art work is $100,000.  Artists should review the RFQ requirements before submitting their qualifications.

The deadline for submission is March 31, 2014.

Requests for Qualifications PDF

City of Ashland Gateway Island Page

Read the Mail Tribune's article on Ashland's Gateway Island Project.
 

Art Storm, LLC Supports the Siskiyou Violins

The Siskiyou Violins are a collection of the most talented young violinists from Southern Oregon and Northern California. Last night I went to their concert at the Craterian Theater in Medford, Oregon and was amazed at the skill and composure of these talented young musicians.

I am not the only one who has high praise for these gifted musicians, Festival Artistic Director, Dr. Lawrence Sutherland, Music Professor Emeritus at a California State University campus wrote this about the Siskiyou Violins after they performed at Carnegie Hall: "Carnegie Hall has not heard much like this. The nuance, musicianship, and feeling in the ensemble is really, really amazing! This is exactly the kind of music making that is not done by people of your age....You have a great leader."

"It's absolute MAGIC! The attention to detail - the nuance, the bow control, pitch, dynamics. It all comes together to provide a thrilling, musical experience. All the musicians are totally involved in the music making - and with tremendous JOY. My admiration knows no bounds for this group and their director."

(Adjuticator 2, Dr. Lawrence Sutherland Music Professor Emeritus at a California State University campus, Score 99)

The group became an independent 501 (c)(3) Nonprofit organization in 2009 and depends on our support to bring great music to the world and to make it possible for talented young local violinists to follow their dreams. Despite just starting up 4 months ago and not yet being profitable, Art Storm, LLC has donated $100 to the Siskiyou Violins to support the arts in our community. Next year our goal will be at least $1,000 and we hope to provide support for many other local art projects, including support for the arts in our public schools.

Here is a link to the Siskiyou Violins homepage as well as some videos that show off their amazing talents...

Art Storm Facts – Jan 14, 2014

 

Art Storm, LLC Facts: 16,388 people saw our posts on Facebook in the past week. We have 1,164 Facebook likes. We had 3,575 visits to our website last month. We are top-5 on Google for "southern oregon artists".

In April we are taking our artist's art to ArtExpo NY. Art Storm is going places...are you coming with us?

 

Art Storm is Going to ArtExpo New York 2014

Photo of New York City

Photo of New York City

ART STORM IS GOING TO ARTEXPO NEW YORK, 2014.

IT'S OFFICIAL!  Sorry for shouting but this is big news. Art Storm, along with Wanda Pepin, will have a booth at ArtExpo in New York City in April, 2014. Along with displaying wall art and at least one sculpture piece we will be representing many more artists in our portfolio. This is perhaps the biggest art expo in the world, if you want to be represented get in touch with us, asap.

 

Email: artstormllc@gmail.com Phone: (541)326-6422

ArtExpo New York 2014 Webpage

ArtExpo New York Facebook Page

 

CALL TO ARTISTS! Art Needed for HEC in Downtown Medford

HEC Building in Medford, Oregon

HEC Building in Medford, Oregon

CALL TO ARTISTS! Artists are needed to display their art at the Higher Education Center (HEC) in downtown Medford, Oregon. Contact Paula Kersch of Art Storm, LLC at paulakersch@gmail.com or (541)326-6422.

Paula Kersch is a partner and Head of Marketing at Art Storm, LLC. She will be in charge of selecting artists and art to be displayed at the HEC building. Artists currently displaying art at the Higher Education center are Jacqueline Neuwirth, Tina Staples-Angermeier and Jillian Crider. Stop in at the coffee shop and enjoy a cup of coffee while you browse the fantastic art on display.

The HEC is Located in the block bound by East Eighth, Ninth and South Bartlett streets and South Riverside Avenue, the center includes classrooms, a lecture hall, science labs, computer labs, and offices. An atrium-style entryway at the main entrance welcomes students and visitors on the corner of Eighth and Bartlett.

Floor Plans

Higher Education Center
101 S Bartlett St, Medford, OR 97501

Hours:

Monday 8:00 am – 10:00 pm
Tuesday 8:00 am – 10:00 pm
Wednesday 8:00 am – 10:00 pm
Thursday 8:00 am – 10:00 pm
Friday 8:00 am – 5:00 pm
Saturday 8:00 am – 5:00 pm
Sunday Closed

Artist Directory Update – Katy Cauker

Artist Katy Cauker has been added to our artist directory. Welcome, Katy. Katy is a painter and posts her works on her blog, along with commentary on the art of other painters.

“The Farmer” Metal Art by Rick Anicker – Fishing Fly Art

"The Farmer" Metal Art by Rick Anicker

"The Farmer" metal art by Rick Anicker, priced at $3,900.00 USD.

For more information on Rick Anicker's art or to purchase call Paula Kersch at (541)326-6422 or send an email to rickanicker@artstorm.com.

Artist Comments: Tractor handle, old block head, forest service axe, chain saw links make up a fraction of this intricate fly. The old cylinder block base was found on a drift boat trip down our river on the Siletz. I only saw just a portion of the round ports that make up the block. The river was pretty shallow and swift at that point but I knew I wanted that piece of metal. I rowed my tail off to get back up to it, and needless to say got pretty wet trying to dig it out of the cobblestone. I didn't get a steel head that day, but what a rewarding trip for me to find that old cylinder block.

“Out of Chaos” Metal Art by Rick Anicker

I love this piece of art!

"Out of Chaos" Metal Art by Rick Anicker

"Out of Chaos" metal art by Rick Anicker is priced at $2,633.33 USD. See all of Rick Anicker's metal art...

Artist Notes: This piece was inspired by an up and coming art show under pressure to show something kinda traditional and modern at the same time.... and give the feeling of time travel....and it worked cause everyone had a movie they related it too about the future and all that stuff...plus I really had a good time watching it come out of nowhere....which is why I called it "Out of Chaos" cause that's what is was right off my floor.

For more information on Rick Anicker's art or to purchase, call Paula Kersch at (541)326-6422 or send an email to rickanicker@artstorm.com.

 

Paula Kersch of Art Storm in Association with Higher Education Center

Paula Kersch of Art Storm is now in charge of public art displays at the Higher Education Center in downtown Medford, Oregon. The Higher Education Center (HEC) represents a one-of-a-kind partnership in Southern Oregon between Southern Oregon University (SOU) and Rogue Community College (RCC).

Paula Kersch is a partner and Head of Marketing at Art Storm, LLC.  She will be in charge of selecting artists and art to be displayed at the HEC building. Artists currently displaying art at the Higher Education center are Jacqueline Neuwirth, Tina Staples-Angermeier and Jillian Crider. Stop in at the coffee shop and enjoy a cup of coffee while you browse the fantastic art on display.

The HEC is Located in the block bound by East Eighth, Ninth and South Bartlett streets and South Riverside Avenue, the center includes classrooms, a lecture hall, science labs, computer labs, and offices. An atrium-style entryway at the main entrance welcomes students and visitors on the corner of Eighth and Bartlett.

Floor Plans

Higher Education Center
101 S Bartlett St, Medford, OR 97501
(541)552-8100

Hours:

  • Monday 8:00 am – 10:00 pm
  • Tuesday 8:00 am – 10:00 pm
  • Wednesday 8:00 am – 10:00 pm
  • Thursday 8:00 am – 10:00 pm
  • Friday 8:00 am – 5:00 pm
  • Saturday 8:00 am – 5:00 pm
  • Sunday Closed

Clayfolk Art Show and Sale Starts Today!

Don't forget that the Clayfolk Art Show and Sale starts today, Friday November 22, 2013 at 4pm.

Both Paula and I will be going to the show at 1pm on Saturday. If you wish to join us we will hang some Art Storm t-shirts from our car windows and try to park in a conspicuous spot. FREE T-SHIRTS FOR EVERYONE!

More info...

DIY Marketing – Blogging Mistakes

I just came across this blog article titled. "11 Common Blogging Mistakes That Are Wasting Your Audience’s Time". Good article, but I didn't want to waste your time (haha, see what I did there?) so I would like to focus on just a few...

Blogging Mistake #1: You love complexity

Yep, you've got a lot to say and the world MUST be interested...well, not so much. Simplicity is a beautiful thing.

Blogging Mistake #8: You don’t know who you’re writing for
I can relate. Am I writing for the artists or art buyers? Well, at least I know they all have one thing in common: art. But even artists like a cute puppy video now and then, right?

Blogging Mistake #10: You edit your posts in less than five minutes
Having spent years writing titles, descriptions and keywords to optimize stock images for search engines I do tend to write in a very tight style so maybe it's not a huge problem with me, but you? You'd better slow down and take a closer look before you hit that publish button. Okay, maybe I should too.

Blogging Mistake #11: You don’t show your personality
True. I know I think so much about who my posts are for that I probably don't let my shining and majestic personality come through the way I should...I'll work on that, and you should too. 🙂

Yeah, there's a bunch more and they're probably worth reading so here they are again...

Yours truly,

Fred

Rick Anicker – Metal Art Thumbnails

All of Rick Anicker's metal art pieces are now available for viewing at http://www.artstorm.com/artist-profile-rick-anicker-thumbnails/

Rick's artist profile is at http://www.artstorm.com/rickanicker/

Medford’s Third Friday Art Walk is Tonight!

Medford's 3rd Friday Art Walk is tonight, starting at 5pm. Meet at South Central Avenue & East Main Street at 5pm to join other art lovers or just show up between 5-8pm and enjoy the art.

See the listing in our events calendar for more info...http://www.artstorm.com/ai1ec_event/82-2/?instance_id=966

Art Buyer Looking for Large Paintings in a Boats/Sea Theme

Art Storm has an art buyer who is looking for larger paintings, fairly priced, in a boats/sea theme. Any artists interested should contact us with samples of their work.  Call Paula Kersch at (541)326-6422 or email her at paulakersch@gmail.com.



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