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Pricing Art Work as a New Artist

Should you lower prices if you aren’t selling?

For first-time exhibitors, pricing artwork is often a last-minute, difficult decision. It’s daunting to assign value to your own work. Do not make common mistakes and go straight to an hourly wage pricing, by taking your art and charging a price based on hours and materials. The reason this does not work is because an artist is not a factory! Taking time, materials and overhead costs to create price is the fast and loose pricing model but is not perceived well by an audience of buyers.

Cost of materials is always important, when trying to make a profit or breaking even as a new artist. The real consideration should be on the perceived value a piece creates for its audience. You can visit a gallery with artists similar to your style and get a rough idea of what pricing looks like in the area you are selling work. The other aspect is asking potential buyers and art admires how they feel about the price of the pieces currently being displayed. This allows a new artist to gain insight into the market they are selling in but also helps to highlight how artists should market themselves to create more value ! 

Perceived value is the additional value that the client attributes to your work regardless of its intrinsic value perceived by the creator. Perceived value is subjective and heavily influenced by the artist’s image, word of mouth and portfolio. If given a choice between two similar paintings, clients are frequently willing to pay more for the one with greater perceived value. If you are selling copies of originals online or in galleries a buyer is going to perceive the value and price as lower, hence lower prices are needed. If a piece was particularly difficult to work on, or you are particularly attached to it, there’s a tendency to want to price it higher. Raising prices by 10 to 20 percent is a good starting point for pieces that you are willing to hold in your inventory for a longer time.

Some artists price artwork based on size because of the perceived value, either by the square inch or the perimeter because the idea makes sense to buyers looking at other art in similar markets. Pricing based on the perceived value starts with the artist and their story. To buyers, the artist and the story behind the art certainly drives the motive for buying. Make sense of your story as an artist before pricing and selling art work. Improve your sales with a healthy dose of self-promotion. Telling your story, and your artwork’s story, increases its value, becoming a contributor to a blog like Art Storm can help share your story. Customers will pay extra for the familiarity and confidence that the artists brand has, so do not lower prices just yet!

Call To Artists: Coos Historical & Maritime Museum

A call to Oregon-based visual artists in all disciplines: Commissioned Works.
Submit images of five works, as a portfolio, by April 25, 2014. Details below...

2014-CCHS-call-for-artists

2014-CCHS-call-for-artists

http://www.artstorm.com/2014-CCHS-call-for-artists.pdf

Veronica Thomas is at ArtExpo NY 2014

Veronica Thomas is at ArtExpo NY 2014. Congratulations, Veronica, and good luck!
Visit Veronica's website at http://veronicathomasart.wix.com/art-1

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New Art by Artist Linda Katzen

 

Artist Linda Katzen has notified Art Storm that she has new ink paintings on her website at http://www.lindakatzen.com/. Please take a look...

BTW, this is what Art Storm does...let us keep your name and your art in front of the art world. Great artists need great art marketing!

 

Promotion Through Images

By: Ashley Reid

Images have a great impact on promoting businesses and retail through social media. Facebook, Twitter, Instagram, Pinterest, and others are useful social media to promote businesses such as Michael’s which is mentioned in this post. Promotions are heightened through these different social media which is very important for the business to sale retail and gain name recognition. Art Storm helps promote artist and their artwork using the image based social media to help the artists we represent meet their goals.

Michael’s arts and crafts supplies stores were looking for a new means to promote their new campaign featuring frames, flowers, and wall decor (Minsker). Using Pinterest as a social outlet Michael's started a, “pin it to win it,” promotion giving pinners a chance to win a $500 gift card to a Michael’s craft store. In using Pinterest users were able to see the product along with the details and price. Users didn’t have to fuss with creating a profile or page just to participate e.g. the websites of Pinterest and Facebook are easy to use.

93% of marketers are using social for business (Cooper). Arts Storm not only uses social media to promote the business we extensively use social media to promote the artist and their art work that we represent. The use of social media is becoming more commonly used on average 23% Facebook users check their account 5x or more a day and 25% of the users accounts are public.

The use of images is eye catching, participants see the product before reading any promotional means in that the users are not forced but invited into the promotion by their own will. By having the users re-pin or post the images and description gives the company, Michael’s in this case, a larger network of people to promote products and the given company.

As the saying goes a picture is worth a thousand words and with social media to show images there is more connection and the ease of use engages more participation. Art Storm takes advantage of social media as we use image base promotions for the artists we represent. By using Pinterest, Facebook and other means of social media to promote products and businesses is a successful way to sell products, gain customers, and build name recognition.

 

 

 

Cooper, Belle. "10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy." The Huffington Post. TheHuffingtonPost.com, 22 Nov. 2013. Web. 20 Mar. 2014.

Minsker, Maria. “Arts and Crafts Retailers Learn a New Language Through Social Media”. Customer Relationship Management.Oct.2013.Web.Jan.20.2014

Guest Editors!

Do you have a local story? Event? Or article that you would like to post?

Needing more than just one online venue to post on?

Art Storm wants to hear from you!

Become a guest editor  at Art Storm and post about your favorite art events, museums you have been to, or your career experiences as an artists or art community lover!

Post about current projects and gain more recognition

What else do you need ? Its an easy process

E-mail or call today!

 

Paula Kersch - paulakersch@gmail.com / artstormllc@gmail.com

Phone: 541-326-6422

Executive Director of Marketing & Communication- Art Storm, LLC

 

Welcome to Art Storm, Elaine Frenett!

Welcome Elaine Frenett, we're proud to have another fine, local artist associated with us.

"Originally from Colorado, where light and color travel the entire spectrum, Elaine grew up a simple tomboy. Maturing with avid nature exposure and expansive travel, she eventually found herself, back to the simple dream . . . of becoming an artist. After moving to California, Ms. Frenett committed to a five-year program at San Jose State University, where she received her BS in Graphic Design, focus in Illustration in 1991. As a freelance artist, her work has been published from New York to Los Angeles..."

You can click on over to Elaine's own website at http://elainefrenett.com/ or take a look at her artist profile and some of her art here on the Art Storm at http://www.artstorm.com/elaine-frenett/

Elaine Frenett Artist Profile

Elaine Frenett Artist Profile

Is Twitter Worth it For Artists?

 

Is Twitter worth it? Can artists market their art with it?

Well, here's the thing about Twitter, at first you have to go out and find other people to follow, hoping they will follow you as well, but once you have about 100 followers there is a shift to where people start following you in hopes of you reciprocating. At least that's how it's working for us here at Art Storm.

Make sure you're targeting other artists and art-related twitterers...er, tweeters...ahh...twits...well, whatever they're called. You want your social network to have gravity. Gravity is my favorite term for Internet Marketing, it's what you get when you have awesome content, good site navigation and a social network. In the old days a social network was defined by having lots of links in from related websites, nowadays you still want that but you also want to use social media such as Twitter, Facebook, Pinterest, etc.

Oh, and the one key...the same thing that has been one number 1 since the beginning of the Internet: content is king; have great or at least useful content and people will find you and keep coming back.

 

FOLLOW UP:

3/15/14 - I ignored my "Social" inbox on gmail for a few days and returned to find about 2 dozen people on Twitter wanting to follow me. To some this is an annoyance that they don't have time for but every one of these people is actually a valuable contact and potential customer I can reach out to at any time in the future. Usually you have to pay for that!

Getting Ready for ArtExpo 2014 Video

Here's an semi-interesting video for getting ready for ArtExpo NY 2014...

Art Quotes: “The artist is nothing without the gift…” – Emile Zola

 

"The artist is nothing without the gift, but the gift is nothing without work." - Emile Zola

 

Call To Artists: Gateway Island Art Project in Ashland, Oregon

 
Attention Northern California and Southern Oregon artists: The City of Ashland, Oregon Public Art Commission (PAC) seeks qualifications of artists, or teams of artists, experienced in the creation of original, three-dimensional outdoor public art works.

The PAC intends to commission an art piece to be permanently installed on the Gateway Island located in downtown Ashland, Oregon.  The total budget for the art work is $100,000.  Artists should review the RFQ requirements before submitting their qualifications.

The deadline for submission is March 31, 2014.

Requests for Qualifications PDF

City of Ashland Gateway Island Page

Read the Mail Tribune's article on Ashland's Gateway Island Project.
 

ArtSpresso Tuesday is Tomorrow!

Make your plans today...for ArtSpresso tomorrow! Come join the fun with snacks, coffee and some fresh art on our walls. 471 Bear Creek Drive, Suite 4, in Phoenix, Oregon. 11am to 2pm.

Coffee, donuts and sandwiches

Coffee, donuts and sandwiches

Art in Art Storm, LLC Office/Gallery

Art in Art Storm, LLC Office/Gallery

Paula with artist at ArtSpresso.

Paula with artist at ArtSpresso.

Larian Galleries, Welcome to the Art Storm Directory!

Larian Galleries - Digital Mixed Media

Larian Galleries - Digital Mixed Media

http://Lariangalleries.com - Original, Limited Editions, Open Edition Giclee Prints. Landscapes,Abstracts, and Visionary Works.

Larian established his first gallery in Laguna Beach, California, selling three paintings to a curious passerby who happened along before the paint on the walls had dried. Later, a visitor from France recommended Larian’s work for consideration to the International Academy of De Lutec in Paris, France. Subsequently awarded the Academy’s Silver Medal, Larian is one of the few Americans to have received this honor. He is exhibited worldwide in galleries in New York, the Midwest, California, Hawaii, and Puerto Rico; represented in private and corporate collections throughout the United States, Canada, Europe, Japan and Australia

 

Market YOUR Art and Your Website

 

Are you listed in the Art Storm Directory? If not, you should be. For $2 a month you get a listing that may bring you direct sales but WILL act as a link in from an authority site...very good for SEO on your own site. It's an easy way to invest in your art. Read more and sign up...

 

Art Storm Facts – Jan 14, 2014

 

Art Storm, LLC Facts: 16,388 people saw our posts on Facebook in the past week. We have 1,164 Facebook likes. We had 3,575 visits to our website last month. We are top-5 on Google for "southern oregon artists".

In April we are taking our artist's art to ArtExpo NY. Art Storm is going places...are you coming with us?

 



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