Should you lower prices if you aren’t selling?
For first-time exhibitors, pricing artwork is often a last-minute, difficult decision. It’s daunting to assign value to your own work. Do not make common mistakes and go straight to an hourly wage pricing, by taking your art and charging a price based on hours and materials. The reason this does not work is because an artist is not a factory! Taking time, materials and overhead costs to create price is the fast and loose pricing model but is not perceived well by an audience of buyers.
Cost of materials is always important, when trying to make a profit or breaking even as a new artist. The real consideration should be on the perceived value a piece creates for its audience. You can visit a gallery with artists similar to your style and get a rough idea of what pricing looks like in the area you are selling work. The other aspect is asking potential buyers and art admires how they feel about the price of the pieces currently being displayed. This allows a new artist to gain insight into the market they are selling in but also helps to highlight how artists should market themselves to create more value !
Perceived value is the additional value that the client attributes to your work regardless of its intrinsic value perceived by the creator. Perceived value is subjective and heavily influenced by the artist’s image, word of mouth and portfolio. If given a choice between two similar paintings, clients are frequently willing to pay more for the one with greater perceived value. If you are selling copies of originals online or in galleries a buyer is going to perceive the value and price as lower, hence lower prices are needed. If a piece was particularly difficult to work on, or you are particularly attached to it, there’s a tendency to want to price it higher. Raising prices by 10 to 20 percent is a good starting point for pieces that you are willing to hold in your inventory for a longer time.
Some artists price artwork based on size because of the perceived value, either by the square inch or the perimeter because the idea makes sense to buyers looking at other art in similar markets. Pricing based on the perceived value starts with the artist and their story. To buyers, the artist and the story behind the art certainly drives the motive for buying. Make sense of your story as an artist before pricing and selling art work. Improve your sales with a healthy dose of self-promotion. Telling your story, and your artwork’s story, increases its value, becoming a contributor to a blog like Art Storm can help share your story. Customers will pay extra for the familiarity and confidence that the artists brand has, so do not lower prices just yet!
A call to Oregon-based visual artists in all disciplines: Commissioned Works.
Submit images of five works, as a portfolio, by April 25, 2014. Details below...
Veronica Thomas is at ArtExpo NY 2014. Congratulations, Veronica, and good luck!
Visit Veronica's website at http://veronicathomasart.wix.com/art-1
Artist Linda Katzen has notified Art Storm that she has new ink paintings on her website at http://www.lindakatzen.com/. Please take a look...
BTW, this is what Art Storm does...let us keep your name and your art in front of the art world. Great artists need great art marketing!
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Welcome Elaine Frenett, we're proud to have another fine, local artist associated with us.
"Originally from Colorado, where light and color travel the entire spectrum, Elaine grew up a simple tomboy. Maturing with avid nature exposure and expansive travel, she eventually found herself, back to the simple dream . . . of becoming an artist. After moving to California, Ms. Frenett committed to a five-year program at San Jose State University, where she received her BS in Graphic Design, focus in Illustration in 1991. As a freelance artist, her work has been published from New York to Los Angeles..."
Here's an semi-interesting video for getting ready for ArtExpo NY 2014...
"The artist is nothing without the gift, but the gift is nothing without work." - Emile Zola
Attention Northern California and Southern Oregon artists: The City of Ashland, Oregon Public Art Commission (PAC) seeks qualifications of artists, or teams of artists, experienced in the creation of original, three-dimensional outdoor public art works.
The PAC intends to commission an art piece to be permanently installed on the Gateway Island located in downtown Ashland, Oregon. The total budget for the art work is $100,000. Artists should review the RFQ requirements before submitting their qualifications.
The deadline for submission is March 31, 2014.
Make your plans today...for ArtSpresso tomorrow! Come join the fun with snacks, coffee and some fresh art on our walls. 471 Bear Creek Drive, Suite 4, in Phoenix, Oregon. 11am to 2pm.
http://Lariangalleries.com - Original, Limited Editions, Open Edition Giclee Prints. Landscapes,Abstracts, and Visionary Works.
Larian established his first gallery in Laguna Beach, California, selling three paintings to a curious passerby who happened along before the paint on the walls had dried. Later, a visitor from France recommended Larian’s work for consideration to the International Academy of De Lutec in Paris, France. Subsequently awarded the Academy’s Silver Medal, Larian is one of the few Americans to have received this honor. He is exhibited worldwide in galleries in New York, the Midwest, California, Hawaii, and Puerto Rico; represented in private and corporate collections throughout the United States, Canada, Europe, Japan and Australia
Are you listed in the Art Storm Directory? If not, you should be. For $2 a month you get a listing that may bring you direct sales but WILL act as a link in from an authority site...very good for SEO on your own site. It's an easy way to invest in your art. Read more and sign up...
Art Storm, LLC Facts: 16,388 people saw our posts on Facebook in the past week. We have 1,164 Facebook likes. We had 3,575 visits to our website last month. We are top-5 on Google for "southern oregon artists".
In April we are taking our artist's art to ArtExpo NY. Art Storm is going places...are you coming with us?