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Pricing Art Work as a New Artist

Should you lower prices if you aren’t selling?

For first-time exhibitors, pricing artwork is often a last-minute, difficult decision. It’s daunting to assign value to your own work. Do not make common mistakes and go straight to an hourly wage pricing, by taking your art and charging a price based on hours and materials. The reason this does not work is because an artist is not a factory! Taking time, materials and overhead costs to create price is the fast and loose pricing model but is not perceived well by an audience of buyers.

Cost of materials is always important, when trying to make a profit or breaking even as a new artist. The real consideration should be on the perceived value a piece creates for its audience. You can visit a gallery with artists similar to your style and get a rough idea of what pricing looks like in the area you are selling work. The other aspect is asking potential buyers and art admires how they feel about the price of the pieces currently being displayed. This allows a new artist to gain insight into the market they are selling in but also helps to highlight how artists should market themselves to create more value ! 

Perceived value is the additional value that the client attributes to your work regardless of its intrinsic value perceived by the creator. Perceived value is subjective and heavily influenced by the artist’s image, word of mouth and portfolio. If given a choice between two similar paintings, clients are frequently willing to pay more for the one with greater perceived value. If you are selling copies of originals online or in galleries a buyer is going to perceive the value and price as lower, hence lower prices are needed. If a piece was particularly difficult to work on, or you are particularly attached to it, there’s a tendency to want to price it higher. Raising prices by 10 to 20 percent is a good starting point for pieces that you are willing to hold in your inventory for a longer time.

Some artists price artwork based on size because of the perceived value, either by the square inch or the perimeter because the idea makes sense to buyers looking at other art in similar markets. Pricing based on the perceived value starts with the artist and their story. To buyers, the artist and the story behind the art certainly drives the motive for buying. Make sense of your story as an artist before pricing and selling art work. Improve your sales with a healthy dose of self-promotion. Telling your story, and your artwork’s story, increases its value, becoming a contributor to a blog like Art Storm can help share your story. Customers will pay extra for the familiarity and confidence that the artists brand has, so do not lower prices just yet!

Are you an Art Rock Star?

Well into the new year and still not feeling like a rock star? Here are three things to always implement when trying to further your art career!

Networking

First step into creating more success in your career in 2017 is networking. Networking may seem like an obvious pick for the top of our list, but it is more about the HOW than the WHAT, in this case.

In the industry, you will meet many people, or at least you should and how you interact is very important. Attend relevant events that help you grow, expand and become more involved. Examples of these are, gallery openings, special art event nights the city you live in may put on, or shows where you display your art work.

Bringing your social life into your job is also important. Networking is not something that happens Monday through Friday. If you are serious about being more successful, you need to look at every opportunity to network. This does not mean that an artist should tirelessly talk about themselves and their art, but be aware of connections that could be made in the least likely of places.

Networking better is the key. We all know how to introduce ourselves at this point, hand out a business card and make sure we ask the person why they are attending the event, but there is more that needs to be done!

Get to know three people well at an industry event, instead of madly passing out cards and filling the business card quota. Talk with a few people and get to know them. Make sure you walk away knowing their name, face and minor story. Find a common interest within the industry or out of it, ensuring a stronger bond that will cultivate long lasting business connections.

Don't Write a Long List

Second step to creating a more successful 2017 is, not writing a list!
8% of people achieve a new year’s resolution or goal. Instead pick your top 5 and take time writing out a more descriptive plan of how to meet your goals.

For example, if a goal is to expand your reach as an artist and allow more people to view your work, you need to start with your budget, time constraints and most importantly your target audience. Money well spent, is money that is thoughtfully invested within your career, some choices to expand are not always the best ones.

Redefine Accountability

Third step to art career success is redefine accountability because it is a downfall of many plans unfinished. The first two steps will mean nothing if someone does not follow through with a plan. Do not just make goals or plans; hold yourself and those around you involved with your career, accountable. Check in, be protective about staying on track, and do not let life get in the way often. Life will always be there, it may never be the right time in your personal life, but the world keeps on moving without you, meaning lost opportunities. Redefine what makes you a dependable person in the professional world; It is a great way to manage your expectations for the year.

Every break through requires a bold stroke. Be proactive and determined to become a part of that 8%

A good question to ask yourself is, "Why should people work with me?" This is a hard yet hidden truth most business professional ask themselves when a potential client comes walking in the door with a proposal for business. Be compelling, make them realize you are worth investing in. Once involved in a project, don’t justify why you could not make a meeting or hit a deadline, be accountable and responsible for your career and future.

Remember! 
A determined and focused mindset ensures success in achieving goals within your career. Look at some pitfalls and un-achieved goals over the years and then look at why they may have happened. Empower yourself and your career by using knowledge you already have and tools you have obtained, in a new way. Artists need to market themselves as much as their art work! 

Art Quotes: “The artist must possess the courageous soul that dares and defies” – Kate Chopin

 

"The artist must possess the courageous soul that dares and defies" - Kate Chopin

 

Featured Art from Artist, Kathleen Hoevet – Beach

Featured art from our featured artist, Kathleen Hoevet. Kathleen is a photographer with an exceptional eye for natural beauty. Visit Kathleen Hoevet's web site at http://kathleenhoevetphotography.com/

Beach - Kathleen Hoevet Photography

Beach - Kathleen Hoevet Photography

Veronica Thomas is at ArtExpo NY 2014

Veronica Thomas is at ArtExpo NY 2014. Congratulations, Veronica, and good luck!
Visit Veronica's website at http://veronicathomasart.wix.com/art-1

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Art Storm at ArtExpo NY 2014 – Sculpture by Nickolas Sanjek

Art Storm, LLC at ArtExpo NY 2014, Booth #168

Sculpture by Nickolas Sanjek: "...it is a rare sort of limestone,with marble characteristic,from Austrian Alps.
It is original handmade sculpture that was sculpted very high about 3000meters in mountains of Tyrol, Austria,directly where the stone was found,on place.
The sculpture is sort of a tribute to life and art."

New Art by Artist Linda Katzen

 

Artist Linda Katzen has notified Art Storm that she has new ink paintings on her website at http://www.lindakatzen.com/. Please take a look...

BTW, this is what Art Storm does...let us keep your name and your art in front of the art world. Great artists need great art marketing!

 

Promotion Through Images

By: Ashley Reid

Images have a great impact on promoting businesses and retail through social media. Facebook, Twitter, Instagram, Pinterest, and others are useful social media to promote businesses such as Michael’s which is mentioned in this post. Promotions are heightened through these different social media which is very important for the business to sale retail and gain name recognition. Art Storm helps promote artist and their artwork using the image based social media to help the artists we represent meet their goals.

Michael’s arts and crafts supplies stores were looking for a new means to promote their new campaign featuring frames, flowers, and wall decor (Minsker). Using Pinterest as a social outlet Michael's started a, “pin it to win it,” promotion giving pinners a chance to win a $500 gift card to a Michael’s craft store. In using Pinterest users were able to see the product along with the details and price. Users didn’t have to fuss with creating a profile or page just to participate e.g. the websites of Pinterest and Facebook are easy to use.

93% of marketers are using social for business (Cooper). Arts Storm not only uses social media to promote the business we extensively use social media to promote the artist and their art work that we represent. The use of social media is becoming more commonly used on average 23% Facebook users check their account 5x or more a day and 25% of the users accounts are public.

The use of images is eye catching, participants see the product before reading any promotional means in that the users are not forced but invited into the promotion by their own will. By having the users re-pin or post the images and description gives the company, Michael’s in this case, a larger network of people to promote products and the given company.

As the saying goes a picture is worth a thousand words and with social media to show images there is more connection and the ease of use engages more participation. Art Storm takes advantage of social media as we use image base promotions for the artists we represent. By using Pinterest, Facebook and other means of social media to promote products and businesses is a successful way to sell products, gain customers, and build name recognition.

 

 

 

Cooper, Belle. "10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy." The Huffington Post. TheHuffingtonPost.com, 22 Nov. 2013. Web. 20 Mar. 2014.

Minsker, Maria. “Arts and Crafts Retailers Learn a New Language Through Social Media”. Customer Relationship Management.Oct.2013.Web.Jan.20.2014

Promotion Through Branding

By: Ashley Reid

 

 

Recognition is valid for large target consumption and or fame by way of branding. Branding has proven to increase name recognition in and outside art museums. One well known art museum that takes advantage of branding is Tate Britain Museum of Guggenheim UK mentioned in this article. Not all museums take advantage of branding yet as an associate with Art Storm, I personally encourage both artist and museums to practice branding.

Tate museum uses the name Tate as the “stamp” if you will, to brand the museum. Branding museums includes name, slogan, logo, and packaging. Tate is successful in branding by originally shortening ‘The Tate gallery’ to Tate. Tate’s slogan ‘look again, think again’ which has changed many time before, was agreed upon to cogitate deeper thoughts from viewers of the art in the museum.

Artist stamp vary from the signature to the art style. The signature could be both the final touch on an art piece that says ‘made by …’ to the style of that art that viewers instantly recognize such as Jackson Pollock’s Drip paintings.  The stamp can be made as a signature such as the scrawled name on the bottom right hand corner to a symbol that is indicative of the artist. In branding of artist the art is usually the stamp that viewers and collectors recognize the artist.

The Tate brand varies from negative and positive space for lettering to a variety of colors that blurs or sharpens from stamp to stamp. The assortment of stamps that the Tate brand introduces gains instant recognition as the Tate logo. Like Starbucks Tate advertises itself by putting the Tate logo on many consumer products, or partnering up with licensing agencies with royalties.

At Art Storm we promote our artists through social media such as Twitter, Facebook, and Pinterest. Art Storm connects an assortment of agencies according to the needs of the artist. Possibilities are endless, today the Vincent Van Gogh’s Starry Night is found on everyday objects like T-shirts, mugs, puzzles, and more. Art storm connects artist with collectors, galleries, and a larger art and non-art community.

Publicity is important also for a museum to be successful. One way Tate is well publicized is by placing positive stories that recognizes happenings in the museum to who and what is featured in the galleries of the museum. All press is good weather good or not for all press gives the subject a spotlight. Tate in this case has the ability to kill hostile press coverage.

 

The museum in the age of globalization is are the most marketed, this is why Tate is the most recognized museum just as BBC is the most recognized news broadcast. Though Tate is both powerful and public its self-fashioning serves the ‘new spirit of capitalism’. With the qualities of branding Tate is the most famous art museum. Visitors and audiences of the museums are cognitively enticed as they view the featured art but were first draw in by the gained recognition Tate attracted.

 

 

 

 

Stallabrass, Julian“ Branding of the Museum.” Tate Modern Shop. 23 Oct. 2013. Web. Jan 2014.

Welcome to Art Storm, Elaine Frenett!

Welcome Elaine Frenett, we're proud to have another fine, local artist associated with us.

"Originally from Colorado, where light and color travel the entire spectrum, Elaine grew up a simple tomboy. Maturing with avid nature exposure and expansive travel, she eventually found herself, back to the simple dream . . . of becoming an artist. After moving to California, Ms. Frenett committed to a five-year program at San Jose State University, where she received her BS in Graphic Design, focus in Illustration in 1991. As a freelance artist, her work has been published from New York to Los Angeles..."

You can click on over to Elaine's own website at http://elainefrenett.com/ or take a look at her artist profile and some of her art here on the Art Storm at http://www.artstorm.com/elaine-frenett/

Elaine Frenett Artist Profile

Elaine Frenett Artist Profile

Painting by Linda Katzen – Tahitian Women

Painting by Linda Katzen - Tahitian Women

Painting by Linda Katzen - Tahitian Women

Is Twitter Worth it For Artists?

 

Is Twitter worth it? Can artists market their art with it?

Well, here's the thing about Twitter, at first you have to go out and find other people to follow, hoping they will follow you as well, but once you have about 100 followers there is a shift to where people start following you in hopes of you reciprocating. At least that's how it's working for us here at Art Storm.

Make sure you're targeting other artists and art-related twitterers...er, tweeters...ahh...twits...well, whatever they're called. You want your social network to have gravity. Gravity is my favorite term for Internet Marketing, it's what you get when you have awesome content, good site navigation and a social network. In the old days a social network was defined by having lots of links in from related websites, nowadays you still want that but you also want to use social media such as Twitter, Facebook, Pinterest, etc.

Oh, and the one key...the same thing that has been one number 1 since the beginning of the Internet: content is king; have great or at least useful content and people will find you and keep coming back.

 

FOLLOW UP:

3/15/14 - I ignored my "Social" inbox on gmail for a few days and returned to find about 2 dozen people on Twitter wanting to follow me. To some this is an annoyance that they don't have time for but every one of these people is actually a valuable contact and potential customer I can reach out to at any time in the future. Usually you have to pay for that!

Getting Ready for ArtExpo 2014 Video

Here's an semi-interesting video for getting ready for ArtExpo NY 2014...

Lori Garfield is Going to ArtExpo NY!

Lori Garfield is going to ArtExpo NY!

Lori Garfield is going to ArtExpo NY!

Wanda Pepin is Going to ArtExpo in New York!

Wanda Pepin is Going to ArtExpo

Wanda Pepin is Going to ArtExpo in New York!



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