Should you lower prices if you aren’t selling?
For first-time exhibitors, pricing artwork is often a last-minute, difficult decision. It’s daunting to assign value to your own work. Do not make common mistakes and go straight to an hourly wage pricing, by taking your art and charging a price based on hours and materials. The reason this does not work is because an artist is not a factory! Taking time, materials and overhead costs to create price is the fast and loose pricing model but is not perceived well by an audience of buyers.
Cost of materials is always important, when trying to make a profit or breaking even as a new artist. The real consideration should be on the perceived value a piece creates for its audience. You can visit a gallery with artists similar to your style and get a rough idea of what pricing looks like in the area you are selling work. The other aspect is asking potential buyers and art admires how they feel about the price of the pieces currently being displayed. This allows a new artist to gain insight into the market they are selling in but also helps to highlight how artists should market themselves to create more value !
Perceived value is the additional value that the client attributes to your work regardless of its intrinsic value perceived by the creator. Perceived value is subjective and heavily influenced by the artist’s image, word of mouth and portfolio. If given a choice between two similar paintings, clients are frequently willing to pay more for the one with greater perceived value. If you are selling copies of originals online or in galleries a buyer is going to perceive the value and price as lower, hence lower prices are needed. If a piece was particularly difficult to work on, or you are particularly attached to it, there’s a tendency to want to price it higher. Raising prices by 10 to 20 percent is a good starting point for pieces that you are willing to hold in your inventory for a longer time.
Some artists price artwork based on size because of the perceived value, either by the square inch or the perimeter because the idea makes sense to buyers looking at other art in similar markets. Pricing based on the perceived value starts with the artist and their story. To buyers, the artist and the story behind the art certainly drives the motive for buying. Make sense of your story as an artist before pricing and selling art work. Improve your sales with a healthy dose of self-promotion. Telling your story, and your artwork’s story, increases its value, becoming a contributor to a blog like Art Storm can help share your story. Customers will pay extra for the familiarity and confidence that the artists brand has, so do not lower prices just yet!
By: Ashley Reid
Dana Feagin, animal oil painter, worked with her representative Paula Kersch at Art Storm to give a lasting birthday gift to Audrey Moore, a recent attendant at Medford Rehabilitation Center.
Medford Rehabilitation Center is one of the many places where artists represented by Art Storm display art. The latest pieces that are featured in Medford Center are Feagin’s Animal Oil Paintings. Feagin is a lover of animals and shows it by painting the interesting expressions of animals she visits at Sanctuary One, in the Applegate, where she supports and volunteers. Poof , the black cat, was inspired by a cat at Jackson County Animal Shelter. With the help of Art Storm Feagin’s art has been featured in the Medford Center since January for many to enjoy.
Art Storm; now coordinating all the Art 2 Business outside of Ashland and Talent, is a marketing business that represents Southern Oregon artists and their art work. Art Storm promotes artists’ work local and now National as they bring their artist including, Feagin, to the biggest art expo in North America: the New York Art Expo. Going to New York is the next step to help Art Storm achieve the goal in placing local artist in the homes and businesses all over Oregon as well as nationally.
Audrey Moore a recent tenant at Medford Rehab, was shocked to find out that she would be confined to a wheel chair and had to give up her cat while receiving care within the Medford Rehabilitation Center. Luckily Moore she saw a painting on the wall and a new connection was made.
“I was having a hard day,” say’s Moore as she relayed why she contacted Kersch. “I was coming inside the center when I saw it, Poof!” According to Moore the picture was an exact replica of her previously owned cat Ellie who was given away before Moore was admitted. “As soon as I saw the painting I snatched the title card right from the wall and called Art Storm!” Unsure how to pay for the painting; Moore was excited to relive the memories of her cat.
Moore just celebrated her 50th birthday last Wednesday yet with the recent circumstances of being confined to a wheel chair and absence of her family pet, Kersch couldn't think of anything better than to grant a birthday wish.
Standing in Moore’s room Kersch and Feagin wished Moore a belated happy birthday with the giclee print from Harmonic Design and Imaging in Talent, OR. “This is the icing on the cake.” Moore smiled, as she admired the print. Scratching at the head of the giclee as if it were her cat Ellie, Moore described the cat to the T, referring to Poof the whole time. “How did you capture that look? It’s the same one Ellie had when she wanted to be scratched on the head!”
“I love the reactions my paintings get. This one is wonderful.” Feagin tells Moore. Art is more than aesthetics for business, its reaction, much like that of Moore reliving memories of Ellie, compels Art Storm to find places to show these pieces.
“After Audrey called, I felt if that picture could make a difference, especially on her birthday, it was the least I could do, to make it happen” Kersch told Feagin.
Happy Birthday to Audery Moore from Artist Dana Feagin and Paula Kersch of Art Storm.
By: Ashley Reid
Recognition is valid for large target consumption and or fame by way of branding. Branding has proven to increase name recognition in and outside art museums. One well known art museum that takes advantage of branding is Tate Britain Museum of Guggenheim UK mentioned in this article. Not all museums take advantage of branding yet as an associate with Art Storm, I personally encourage both artist and museums to practice branding.
Tate museum uses the name Tate as the “stamp” if you will, to brand the museum. Branding museums includes name, slogan, logo, and packaging. Tate is successful in branding by originally shortening ‘The Tate gallery’ to Tate. Tate’s slogan ‘look again, think again’ which has changed many time before, was agreed upon to cogitate deeper thoughts from viewers of the art in the museum.
Artist stamp vary from the signature to the art style. The signature could be both the final touch on an art piece that says ‘made by …’ to the style of that art that viewers instantly recognize such as Jackson Pollock’s Drip paintings. The stamp can be made as a signature such as the scrawled name on the bottom right hand corner to a symbol that is indicative of the artist. In branding of artist the art is usually the stamp that viewers and collectors recognize the artist.
The Tate brand varies from negative and positive space for lettering to a variety of colors that blurs or sharpens from stamp to stamp. The assortment of stamps that the Tate brand introduces gains instant recognition as the Tate logo. Like Starbucks Tate advertises itself by putting the Tate logo on many consumer products, or partnering up with licensing agencies with royalties.
At Art Storm we promote our artists through social media such as Twitter, Facebook, and Pinterest. Art Storm connects an assortment of agencies according to the needs of the artist. Possibilities are endless, today the Vincent Van Gogh’s Starry Night is found on everyday objects like T-shirts, mugs, puzzles, and more. Art storm connects artist with collectors, galleries, and a larger art and non-art community.
Publicity is important also for a museum to be successful. One way Tate is well publicized is by placing positive stories that recognizes happenings in the museum to who and what is featured in the galleries of the museum. All press is good weather good or not for all press gives the subject a spotlight. Tate in this case has the ability to kill hostile press coverage.
The museum in the age of globalization is are the most marketed, this is why Tate is the most recognized museum just as BBC is the most recognized news broadcast. Though Tate is both powerful and public its self-fashioning serves the ‘new spirit of capitalism’. With the qualities of branding Tate is the most famous art museum. Visitors and audiences of the museums are cognitively enticed as they view the featured art but were first draw in by the gained recognition Tate attracted.
Stallabrass, Julian“ Branding of the Museum.” Tate Modern Shop. 23 Oct. 2013. Web. Jan 2014.
From the 4 P's of Marketing-The use of art in businesses (promotion)
The discussion of this article pertains to the role that of artworks and artist are working with advertising and product line marketing to please customers.
Art and marketing come together in the form of advertisement and product design. The collaboration between art and marketing is accepted more now a day than earlier years. Promotion through art in the realm of traditional business, artists run the risk of being “tacky or cheesy” if businesses inappropriately use that art.
Places such as restaurants are being designed to look like art galleries from portrait hanging, furniture placement/ decoration . While products like Lincoln branded vehicles are using the arts to advertise campaigns that say “Hello again”. Art in hotels are being used for pleasure reading through displayed zines, magazines, and books.
In my opinion the collaboration of the marketing and art world is beneficial to both the business and artist by recognition of artist’s and their artwork on or in the product that’s marketed. In some cases art can be used inappropriately and become a commodity which is both tacky for consumers, artist, and business.
(ArtStorm helps artists find the right fit for their art work to ensure promotions in any area, are managed and executed effectively. Keep a look out for more information on promotions of art work.)
The JEGA GALLERY & SCULPTURE GARDEN, in Ashland, Oregon's historic
railroad district on the corner of 5th and A Street celebrates Women's
History Month in March with its' 20th annual juried exhibit:
"WOMEN WITH ATTITUDE AND MEN WHO LOVE WOMEN WITH ATTITUDE!"
Artists are encouraged to submit original paintings, drawings, photographs, sculptures and poetry/performance art for jury selection to be considered for the two openings; First Friday, March 7, 2014 and the First Friday, April 4, 2014. Entry deadlines are Monday, February
24th for the March show and March 24, 2014 for the April show.
J. Ellen Austin, artist and owner of the JEGA Gallery believes,"' Women
With Attitude,' and the men who believe in us, exhibit courage in
their daily lives and strive to give back to others, their communities
and society at large." J. Ellen goes on to say, I'm talking about
women and men who do something with their lives and keep on doing,
keep on learning, growing and contributing."
"Attitude" symbolizes an outlook and respect for other peoples'
philosophies, lifestyles and cultural diversities while retaining a
youthful willingness to learn and grow from new knowledge and
JEGA looks forward to each year's entries because "one of the wonders
of "Women with Attitude" is creativity, in all senses, all forms."
Each year an incredible array of entries have come in from talented
Women AND Men in our Rogue Valley and beyond! These works comprising
photographs, sculptures, drawings, paintings and performance art
provoke a whole spectrum of thoughts and bring forth a whole range of
For more information and applications please contact the JEGA
directly (541)488-2474. Email firstname.lastname@example.org
Art Storm's week on Facebook: 54 New Likes - 150 People Engaged - 5,890 Total Reach. This means that 150 people interacted with our posts while 5,890 people had one of our posts in front of them.
http://ArtStorm.com is now ahead of http://soartists.com as the top local art website in Southern Oregon, according to Alexa.
Our inventory system gets tested this Friday and once that is online we will really be able to market you and your art. We will have a system comparable to Fine Art America or Etsy.
Stay tuned, there's much more to come....
Make your plans today...for ArtSpresso tomorrow! Come join the fun with snacks, coffee and some fresh art on our walls. 471 Bear Creek Drive, Suite 4, in Phoenix, Oregon. 11am to 2pm.
Come join us for coffee and snacks and art. 471 Bear Creek Drive in Phoenix, Oregon. 11am to 2pm.
1200+ Facebook Likes! Thank you! We are also seeing a steady increase of traffic to our website, http://www.artstorm.com/ with about 100 visitors per day.
Are you listed in the Art Storm Directory? If not, you should be. For $2 a month you get a listing that may bring you direct sales but WILL act as a link in from an authority site...very good for SEO on your own site. It's an easy way to invest in your art. Read more and sign up...
Art Storm, LLC Facts: 16,388 people saw our posts on Facebook in the past week. We have 1,164 Facebook likes. We had 3,575 visits to our website last month. We are top-5 on Google for "southern oregon artists".
In April we are taking our artist's art to ArtExpo NY. Art Storm is going places...are you coming with us?