Should you lower prices if you aren’t selling?
For first-time exhibitors, pricing artwork is often a last-minute, difficult decision. It’s daunting to assign value to your own work. Do not make common mistakes and go straight to an hourly wage pricing, by taking your art and charging a price based on hours and materials. The reason this does not work is because an artist is not a factory! Taking time, materials and overhead costs to create price is the fast and loose pricing model but is not perceived well by an audience of buyers.
Cost of materials is always important, when trying to make a profit or breaking even as a new artist. The real consideration should be on the perceived value a piece creates for its audience. You can visit a gallery with artists similar to your style and get a rough idea of what pricing looks like in the area you are selling work. The other aspect is asking potential buyers and art admires how they feel about the price of the pieces currently being displayed. This allows a new artist to gain insight into the market they are selling in but also helps to highlight how artists should market themselves to create more value !
Perceived value is the additional value that the client attributes to your work regardless of its intrinsic value perceived by the creator. Perceived value is subjective and heavily influenced by the artist’s image, word of mouth and portfolio. If given a choice between two similar paintings, clients are frequently willing to pay more for the one with greater perceived value. If you are selling copies of originals online or in galleries a buyer is going to perceive the value and price as lower, hence lower prices are needed. If a piece was particularly difficult to work on, or you are particularly attached to it, there’s a tendency to want to price it higher. Raising prices by 10 to 20 percent is a good starting point for pieces that you are willing to hold in your inventory for a longer time.
Some artists price artwork based on size because of the perceived value, either by the square inch or the perimeter because the idea makes sense to buyers looking at other art in similar markets. Pricing based on the perceived value starts with the artist and their story. To buyers, the artist and the story behind the art certainly drives the motive for buying. Make sense of your story as an artist before pricing and selling art work. Improve your sales with a healthy dose of self-promotion. Telling your story, and your artwork’s story, increases its value, becoming a contributor to a blog like Art Storm can help share your story. Customers will pay extra for the familiarity and confidence that the artists brand has, so do not lower prices just yet!
Art Storm's week on Facebook: 54 New Likes - 150 People Engaged - 5,890 Total Reach. This means that 150 people interacted with our posts while 5,890 people had one of our posts in front of them.
http://ArtStorm.com is now ahead of http://soartists.com as the top local art website in Southern Oregon, according to Alexa.
Our inventory system gets tested this Friday and once that is online we will really be able to market you and your art. We will have a system comparable to Fine Art America or Etsy.
Stay tuned, there's much more to come....
Make your plans today...for ArtSpresso tomorrow! Come join the fun with snacks, coffee and some fresh art on our walls. 471 Bear Creek Drive, Suite 4, in Phoenix, Oregon. 11am to 2pm.
Come join us for coffee and snacks and art. 471 Bear Creek Drive in Phoenix, Oregon. 11am to 2pm.
1200+ Facebook Likes! Thank you! We are also seeing a steady increase of traffic to our website, http://www.artstorm.com/ with about 100 visitors per day.
Art Storm, LLC Facts: 16,388 people saw our posts on Facebook in the past week. We have 1,164 Facebook likes. We had 3,575 visits to our website last month. We are top-5 on Google for "southern oregon artists".
In April we are taking our artist's art to ArtExpo NY. Art Storm is going places...are you coming with us?
CALL TO ARTISTS! Artists are needed to display their art at the Higher Education Center (HEC) in downtown Medford, Oregon. Contact Paula Kersch of Art Storm, LLC at firstname.lastname@example.org or (541)326-6422.
Paula Kersch is a partner and Head of Marketing at Art Storm, LLC. She will be in charge of selecting artists and art to be displayed at the HEC building. Artists currently displaying art at the Higher Education center are Jacqueline Neuwirth, Tina Staples-Angermeier and Jillian Crider. Stop in at the coffee shop and enjoy a cup of coffee while you browse the fantastic art on display.
The HEC is Located in the block bound by East Eighth, Ninth and South Bartlett streets and South Riverside Avenue, the center includes classrooms, a lecture hall, science labs, computer labs, and offices. An atrium-style entryway at the main entrance welcomes students and visitors on the corner of Eighth and Bartlett.
Higher Education Center
101 S Bartlett St, Medford, OR 97501
Monday 8:00 am – 10:00 pm
Tuesday 8:00 am – 10:00 pm
Wednesday 8:00 am – 10:00 pm
Thursday 8:00 am – 10:00 pm
Friday 8:00 am – 5:00 pm
Saturday 8:00 am – 5:00 pm
Paula Kersch, Art Storm's Marketing Director, has announced that Art Storm, LLC is now working with PUSH Art Gallery to provide artists and art for display in their Ashland, Oregon art gallery.
PUSH Art Gallery is a new, innovative art gallery in Ashland, Oregon displaying contemporary art that will knock your socks off. Art Storm, LLC is also an innovative new company that aims to shake up the Southern Oregon art scene by promoting art and artists with an intensity not currently seen in the area. If you are interested in being associated with either of these two, up-and-coming companies, email Paula Kersch, Head of Marketing for Art Storm at email@example.com or call her at (541)326-6422.
In just 12 days Art Storm's Facebook page has received over 200 likes and reached over 7,700 people, some 750 per day at this point. Art Storm, LLC was formed in September of this year, less than 2 months ago! We are having similar success with our website, http://www.artstorm.com and local outreach programs. We plan on becoming the Premier Artist Promotion Company in Southern Oregon. We look forward to meeting every artist in Southern Oregon and working with you to promote you and your art. Call Paula Kersch at (541)326-6422 to find out what Art Storm can do for you.