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Pricing Art Work as a New Artist

Should you lower prices if you aren’t selling?

For first-time exhibitors, pricing artwork is often a last-minute, difficult decision. It’s daunting to assign value to your own work. Do not make common mistakes and go straight to an hourly wage pricing, by taking your art and charging a price based on hours and materials. The reason this does not work is because an artist is not a factory! Taking time, materials and overhead costs to create price is the fast and loose pricing model but is not perceived well by an audience of buyers.

Cost of materials is always important, when trying to make a profit or breaking even as a new artist. The real consideration should be on the perceived value a piece creates for its audience. You can visit a gallery with artists similar to your style and get a rough idea of what pricing looks like in the area you are selling work. The other aspect is asking potential buyers and art admires how they feel about the price of the pieces currently being displayed. This allows a new artist to gain insight into the market they are selling in but also helps to highlight how artists should market themselves to create more value ! 

Perceived value is the additional value that the client attributes to your work regardless of its intrinsic value perceived by the creator. Perceived value is subjective and heavily influenced by the artist’s image, word of mouth and portfolio. If given a choice between two similar paintings, clients are frequently willing to pay more for the one with greater perceived value. If you are selling copies of originals online or in galleries a buyer is going to perceive the value and price as lower, hence lower prices are needed. If a piece was particularly difficult to work on, or you are particularly attached to it, there’s a tendency to want to price it higher. Raising prices by 10 to 20 percent is a good starting point for pieces that you are willing to hold in your inventory for a longer time.

Some artists price artwork based on size because of the perceived value, either by the square inch or the perimeter because the idea makes sense to buyers looking at other art in similar markets. Pricing based on the perceived value starts with the artist and their story. To buyers, the artist and the story behind the art certainly drives the motive for buying. Make sense of your story as an artist before pricing and selling art work. Improve your sales with a healthy dose of self-promotion. Telling your story, and your artwork’s story, increases its value, becoming a contributor to a blog like Art Storm can help share your story. Customers will pay extra for the familiarity and confidence that the artists brand has, so do not lower prices just yet!

Are you an Art Rock Star?

Well into the new year and still not feeling like a rock star? Here are three things to always implement when trying to further your art career!

Networking

First step into creating more success in your career in 2017 is networking. Networking may seem like an obvious pick for the top of our list, but it is more about the HOW than the WHAT, in this case.

In the industry, you will meet many people, or at least you should and how you interact is very important. Attend relevant events that help you grow, expand and become more involved. Examples of these are, gallery openings, special art event nights the city you live in may put on, or shows where you display your art work.

Bringing your social life into your job is also important. Networking is not something that happens Monday through Friday. If you are serious about being more successful, you need to look at every opportunity to network. This does not mean that an artist should tirelessly talk about themselves and their art, but be aware of connections that could be made in the least likely of places.

Networking better is the key. We all know how to introduce ourselves at this point, hand out a business card and make sure we ask the person why they are attending the event, but there is more that needs to be done!

Get to know three people well at an industry event, instead of madly passing out cards and filling the business card quota. Talk with a few people and get to know them. Make sure you walk away knowing their name, face and minor story. Find a common interest within the industry or out of it, ensuring a stronger bond that will cultivate long lasting business connections.

Don't Write a Long List

Second step to creating a more successful 2017 is, not writing a list!
8% of people achieve a new year’s resolution or goal. Instead pick your top 5 and take time writing out a more descriptive plan of how to meet your goals.

For example, if a goal is to expand your reach as an artist and allow more people to view your work, you need to start with your budget, time constraints and most importantly your target audience. Money well spent, is money that is thoughtfully invested within your career, some choices to expand are not always the best ones.

Redefine Accountability

Third step to art career success is redefine accountability because it is a downfall of many plans unfinished. The first two steps will mean nothing if someone does not follow through with a plan. Do not just make goals or plans; hold yourself and those around you involved with your career, accountable. Check in, be protective about staying on track, and do not let life get in the way often. Life will always be there, it may never be the right time in your personal life, but the world keeps on moving without you, meaning lost opportunities. Redefine what makes you a dependable person in the professional world; It is a great way to manage your expectations for the year.

Every break through requires a bold stroke. Be proactive and determined to become a part of that 8%

A good question to ask yourself is, "Why should people work with me?" This is a hard yet hidden truth most business professional ask themselves when a potential client comes walking in the door with a proposal for business. Be compelling, make them realize you are worth investing in. Once involved in a project, don’t justify why you could not make a meeting or hit a deadline, be accountable and responsible for your career and future.

Remember! 
A determined and focused mindset ensures success in achieving goals within your career. Look at some pitfalls and un-achieved goals over the years and then look at why they may have happened. Empower yourself and your career by using knowledge you already have and tools you have obtained, in a new way. Artists need to market themselves as much as their art work! 

DIY Art Marketing: More on the Effectiveness of Social Networking

 

To follow up on my post about Twitter and social networking last week, I can see that each week our summary reports from Twitter, Facebook etc.,  are progressively more positive. By doing the same amount of work each week I am achieving more reward.

This is the magic of the Internet that I discovered long ago.  If you put up a webpage it will likely do nothing for you; put up 200 and you'll have a small amount of success; put up 20,000 and you can't help but succeed! Like any business venture you must work hard and persevere and...oh yeah, it also helps to have an area of expertise. You won't sell cupcakes if your cupcakes aren't any good. Find something you love and are good at! Hopefully that is art.

The great thing about social networking is that each post is like a webpage but instead of relying on a search engine to bring you traffic you are relying on the social network to hook your post up with like-minded individuals.  And just like a webpage you should write so that it is clear what the area of interest is.  Artists tend to want to express their feelings, and that is good, but you also need to express what the product is. The product is not a sunny day at the beach but a painting of a sunny day at the beach. The seller of that product is not Vincent van Gogh but Artist, Vincent van Gogh or Painter, Vincent van Gogh. Each of these little things helps to clarify to the world what you and your product are all about.

So if you want to market your art effectively you need to build a presence among the art community both online and off and you need to make sure people know what you are and what your product is. That doesn't happen in a day or a week or a month. You have to stick to it and understand that to be successful at selling your art you also need to be a good business person...or have a good agent. 😉

-Fred

 

Is Twitter Worth it For Artists?

 

Is Twitter worth it? Can artists market their art with it?

Well, here's the thing about Twitter, at first you have to go out and find other people to follow, hoping they will follow you as well, but once you have about 100 followers there is a shift to where people start following you in hopes of you reciprocating. At least that's how it's working for us here at Art Storm.

Make sure you're targeting other artists and art-related twitterers...er, tweeters...ahh...twits...well, whatever they're called. You want your social network to have gravity. Gravity is my favorite term for Internet Marketing, it's what you get when you have awesome content, good site navigation and a social network. In the old days a social network was defined by having lots of links in from related websites, nowadays you still want that but you also want to use social media such as Twitter, Facebook, Pinterest, etc.

Oh, and the one key...the same thing that has been one number 1 since the beginning of the Internet: content is king; have great or at least useful content and people will find you and keep coming back.

 

FOLLOW UP:

3/15/14 - I ignored my "Social" inbox on gmail for a few days and returned to find about 2 dozen people on Twitter wanting to follow me. To some this is an annoyance that they don't have time for but every one of these people is actually a valuable contact and potential customer I can reach out to at any time in the future. Usually you have to pay for that!

Tools For Artists

Having trouble finding an easy way to keep track of what is going on in the art world around you? National or international, there are only so many hours in a day.

Artists Resources:

Designspiration

Discover jobs, Follow trends and get inspired!

Designspiration is similar to a mix of twitter, Facebook, linked In and Pinterest for artists. Free to use and easy for just about any artist.

https://designspiration.net

 

Want information on how to make the most out of the internet as an Artist? Get insider tips and tricks. Call for a consulting appointment today.

Paula Kersch - paulakersch@gmail.com / artstormllc@gmail.com

Executive Director of Marketing & Communication- Art Storm, LLC
Website: http://www.artstorm.com
Facebook: https://www.facebook.com/artstormllc

Art Storm is Growing…and Growing…

 

Art Storm's week on Facebook: 54 New Likes - 150 People Engaged - 5,890 Total Reach. This means that 150 people interacted with our posts while 5,890 people had one of our posts in front of them.

http://ArtStorm.com is now ahead of http://soartists.com as the top local art website in Southern Oregon, according to Alexa.

Our inventory system gets tested this Friday and once that is online we will really be able to market you and your art. We will have a system comparable to Fine Art America or Etsy.

Stay tuned, there's much more to come....

Art Storm Logo - We Market Artists, Not Just Art.

Art Storm Logo - We Market Artists, Not Just Art.

Art Storm is Going to ArtExpo New York 2014

Photo of New York City

Photo of New York City

ART STORM IS GOING TO ARTEXPO NEW YORK, 2014.

IT'S OFFICIAL!  Sorry for shouting but this is big news. Art Storm, along with Wanda Pepin, will have a booth at ArtExpo in New York City in April, 2014. Along with displaying wall art and at least one sculpture piece we will be representing many more artists in our portfolio. This is perhaps the biggest art expo in the world, if you want to be represented get in touch with us, asap.

 

Email: artstormllc@gmail.com Phone: (541)326-6422

ArtExpo New York 2014 Webpage

ArtExpo New York Facebook Page

 

Creative Ways to Bring in Customers with Interactive Experiences

We came across this marketing tips article recently and not only found it fascinating but also thought it to be especially pertinent to art and artists.

"Experiential marketing is a method of advertising through an interactive experience that gets customers to talk about your business or product. It can be an extremely powerful tool for those companies that want to leave a strong and lasting impression on customers."

Here's a video example, if perhaps a bit over the top...

But now imagine the ways that one could apply Experiential Marketing to art! Art, after all, is all about expressing oneself to the rest of humanity. What artist could resist the opportunity to leave an artistic message for those that come after...what person could resist creating something with that lump of clay?

Art, after all, is visceral. Art IS Experiential Marketing.

...but the name is a bit off...how about "Hands On Marketing?"

Read more...

Video Marketing – DIY Marketing

Oneload - Video Distribution Simplified

Oneload - Video Distribution Simplified

Today's Do-It-Yourself marketing blog features an original blog post by Chris C. Ducker. In it Chris tackles the problem of providing video marketing to promote your business. This is an issue we at Art Storm have been dealing with: we are not videographers and we have little experience in this field beyond watching lots of funny animal videos on YouTube.

In this article, Chris's goal is to help you get started with online video marketing, by sharing with you strategies for producing and promoting videos. Chris will discuss brainstorming ideas for content, all important video SEO and how you can free up your time while growing your business with the help of a virtual assistant focusing on helping you with your online video focus.

Read more...

10 Ways to Convert More Customers – Art Storm DIY Marketing

In this short and FREE ebook titled, "10 Ways to Convert More Customers" you can read about...

  • Should you label your customers?
  • What small differences will drive a customer to action?
  • Learn to understand your customers better.
  • Learn how to reframe value to increase conversions.
  • Use bundling to decrease pain points.
  • Sweat the small stuff...learn how a single word can increase conversion 20%.

I highly recommend this short ebook! In just a few minutes you will learn well-researched techniques that you can use everyday to make your marketing more effective. Don't delay, read it today!

10 Ways to Convert More Customers

-Fred

 

DIY Marketing – Blogging Mistakes

I just came across this blog article titled. "11 Common Blogging Mistakes That Are Wasting Your Audience’s Time". Good article, but I didn't want to waste your time (haha, see what I did there?) so I would like to focus on just a few...

Blogging Mistake #1: You love complexity

Yep, you've got a lot to say and the world MUST be interested...well, not so much. Simplicity is a beautiful thing.

Blogging Mistake #8: You don’t know who you’re writing for
I can relate. Am I writing for the artists or art buyers? Well, at least I know they all have one thing in common: art. But even artists like a cute puppy video now and then, right?

Blogging Mistake #10: You edit your posts in less than five minutes
Having spent years writing titles, descriptions and keywords to optimize stock images for search engines I do tend to write in a very tight style so maybe it's not a huge problem with me, but you? You'd better slow down and take a closer look before you hit that publish button. Okay, maybe I should too.

Blogging Mistake #11: You don’t show your personality
True. I know I think so much about who my posts are for that I probably don't let my shining and majestic personality come through the way I should...I'll work on that, and you should too. 🙂

Yeah, there's a bunch more and they're probably worth reading so here they are again...

Yours truly,

Fred

Art Buyer Looking for Large Paintings in a Boats/Sea Theme

Art Storm has an art buyer who is looking for larger paintings, fairly priced, in a boats/sea theme. Any artists interested should contact us with samples of their work.  Call Paula Kersch at (541)326-6422 or email her at paulakersch@gmail.com.

Calling all Artists! We have 4 Gallery Spots Open!

Attention All Artists!

Art Storm has a premium spot in downtown Medford. This is an opportunity to be seen on a daily basis in a  high traffic area and your art will also be seen during the Medford Art Walk!

For more information sign up for our Sales Force Assistance membership level and find out how your art can get maximum exposure. Paula Kersch, our Head of Marketing, will work with you and help you get prepared for this opportunity...it's one of many and it is what we do for our local artists!

To sign up, go to http://www.artstorm.com/membership-options/ and sign up for the Sales Force Assistance package. It is currently FREE FOR 90 DAYS with a monthly rate of $30 after that.

Once you've signed up send the following information to artstormllc@gmail.com:

 

  • Type of art you offer
  • Photos of your work
  • Prices
  • Your location
  • Your contact info - phone and email

...and any other information that you feel would help us evaluate you and your art.

For further information call Paula Kersch, Art Storm's Marketing Director, at (541)326-6422.

Art Storm: Not Bad for a Startup!

In just 12 days Art Storm's Facebook page has received over 200 likes and reached over 7,700 people, some 750 per day at this point. Art Storm, LLC was formed in September of this year, less than 2 months ago! We are having similar success with our website, http://www.artstorm.com and local outreach programs. We plan on becoming the Premier Artist Promotion Company in Southern Oregon. We look forward to meeting every artist in Southern Oregon and working with you to promote you and your art. Call Paula Kersch at (541)326-6422 to find out what Art Storm can do for you.

- Fred

FREE 90 DAY MEMBERSHIP!

Art Storm is now offering a FREE 90 DAY MEMBERSHIP to the first 50 artists who sign up.
Sign up at http://www.artstorm.com/membership-options/

This membership gets you representation with our art buyers as well as up to 250 items displayed on the website to show off your art. Sign up now and we'll begin marketing your work right away...FOR FREE!

~ Fred

 



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