Is Twitter worth it? Can artists market their art with it?
Well, here's the thing about Twitter, at first you have to go out and find other people to follow, hoping they will follow you as well, but once you have about 100 followers there is a shift to where people start following you in hopes of you reciprocating. At least that's how it's working for us here at Art Storm.
Make sure you're targeting other artists and art-related twitterers...er, tweeters...ahh...twits...well, whatever they're called. You want your social network to have gravity. Gravity is my favorite term for Internet Marketing, it's what you get when you have awesome content, good site navigation and a social network. In the old days a social network was defined by having lots of links in from related websites, nowadays you still want that but you also want to use social media such as Twitter, Facebook, Pinterest, etc.
Oh, and the one key...the same thing that has been one number 1 since the beginning of the Internet: content is king; have great or at least useful content and people will find you and keep coming back.
3/15/14 - I ignored my "Social" inbox on gmail for a few days and returned to find about 2 dozen people on Twitter wanting to follow me. To some this is an annoyance that they don't have time for but every one of these people is actually a valuable contact and potential customer I can reach out to at any time in the future. Usually you have to pay for that!