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Pricing Art Work as a New Artist

Should you lower prices if you aren’t selling?

For first-time exhibitors, pricing artwork is often a last-minute, difficult decision. It’s daunting to assign value to your own work. Do not make common mistakes and go straight to an hourly wage pricing, by taking your art and charging a price based on hours and materials. The reason this does not work is because an artist is not a factory! Taking time, materials and overhead costs to create price is the fast and loose pricing model but is not perceived well by an audience of buyers.

Cost of materials is always important, when trying to make a profit or breaking even as a new artist. The real consideration should be on the perceived value a piece creates for its audience. You can visit a gallery with artists similar to your style and get a rough idea of what pricing looks like in the area you are selling work. The other aspect is asking potential buyers and art admires how they feel about the price of the pieces currently being displayed. This allows a new artist to gain insight into the market they are selling in but also helps to highlight how artists should market themselves to create more value ! 

Perceived value is the additional value that the client attributes to your work regardless of its intrinsic value perceived by the creator. Perceived value is subjective and heavily influenced by the artist’s image, word of mouth and portfolio. If given a choice between two similar paintings, clients are frequently willing to pay more for the one with greater perceived value. If you are selling copies of originals online or in galleries a buyer is going to perceive the value and price as lower, hence lower prices are needed. If a piece was particularly difficult to work on, or you are particularly attached to it, there’s a tendency to want to price it higher. Raising prices by 10 to 20 percent is a good starting point for pieces that you are willing to hold in your inventory for a longer time.

Some artists price artwork based on size because of the perceived value, either by the square inch or the perimeter because the idea makes sense to buyers looking at other art in similar markets. Pricing based on the perceived value starts with the artist and their story. To buyers, the artist and the story behind the art certainly drives the motive for buying. Make sense of your story as an artist before pricing and selling art work. Improve your sales with a healthy dose of self-promotion. Telling your story, and your artwork’s story, increases its value, becoming a contributor to a blog like Art Storm can help share your story. Customers will pay extra for the familiarity and confidence that the artists brand has, so do not lower prices just yet!

Are you an Art Rock Star?

Well into the new year and still not feeling like a rock star? Here are three things to always implement when trying to further your art career!

Networking

First step into creating more success in your career in 2017 is networking. Networking may seem like an obvious pick for the top of our list, but it is more about the HOW than the WHAT, in this case.

In the industry, you will meet many people, or at least you should and how you interact is very important. Attend relevant events that help you grow, expand and become more involved. Examples of these are, gallery openings, special art event nights the city you live in may put on, or shows where you display your art work.

Bringing your social life into your job is also important. Networking is not something that happens Monday through Friday. If you are serious about being more successful, you need to look at every opportunity to network. This does not mean that an artist should tirelessly talk about themselves and their art, but be aware of connections that could be made in the least likely of places.

Networking better is the key. We all know how to introduce ourselves at this point, hand out a business card and make sure we ask the person why they are attending the event, but there is more that needs to be done!

Get to know three people well at an industry event, instead of madly passing out cards and filling the business card quota. Talk with a few people and get to know them. Make sure you walk away knowing their name, face and minor story. Find a common interest within the industry or out of it, ensuring a stronger bond that will cultivate long lasting business connections.

Don't Write a Long List

Second step to creating a more successful 2017 is, not writing a list!
8% of people achieve a new year’s resolution or goal. Instead pick your top 5 and take time writing out a more descriptive plan of how to meet your goals.

For example, if a goal is to expand your reach as an artist and allow more people to view your work, you need to start with your budget, time constraints and most importantly your target audience. Money well spent, is money that is thoughtfully invested within your career, some choices to expand are not always the best ones.

Redefine Accountability

Third step to art career success is redefine accountability because it is a downfall of many plans unfinished. The first two steps will mean nothing if someone does not follow through with a plan. Do not just make goals or plans; hold yourself and those around you involved with your career, accountable. Check in, be protective about staying on track, and do not let life get in the way often. Life will always be there, it may never be the right time in your personal life, but the world keeps on moving without you, meaning lost opportunities. Redefine what makes you a dependable person in the professional world; It is a great way to manage your expectations for the year.

Every break through requires a bold stroke. Be proactive and determined to become a part of that 8%

A good question to ask yourself is, "Why should people work with me?" This is a hard yet hidden truth most business professional ask themselves when a potential client comes walking in the door with a proposal for business. Be compelling, make them realize you are worth investing in. Once involved in a project, don’t justify why you could not make a meeting or hit a deadline, be accountable and responsible for your career and future.

Remember! 
A determined and focused mindset ensures success in achieving goals within your career. Look at some pitfalls and un-achieved goals over the years and then look at why they may have happened. Empower yourself and your career by using knowledge you already have and tools you have obtained, in a new way. Artists need to market themselves as much as their art work! 

Guest Editors!

Do you have a local story? Event? Or article that you would like to post?

Needing more than just one online venue to post on?

Art Storm wants to hear from you!

Become a guest editor  at Art Storm and post about your favorite art events, museums you have been to, or your career experiences as an artists or art community lover!

Post about current projects and gain more recognition

What else do you need ? Its an easy process

E-mail or call today!

 

Paula Kersch - paulakersch@gmail.com / artstormllc@gmail.com

Phone: 541-326-6422

Executive Director of Marketing & Communication- Art Storm, LLC

 

DIY Art Marketing: More on the Effectiveness of Social Networking

 

To follow up on my post about Twitter and social networking last week, I can see that each week our summary reports from Twitter, Facebook etc.,  are progressively more positive. By doing the same amount of work each week I am achieving more reward.

This is the magic of the Internet that I discovered long ago.  If you put up a webpage it will likely do nothing for you; put up 200 and you'll have a small amount of success; put up 20,000 and you can't help but succeed! Like any business venture you must work hard and persevere and...oh yeah, it also helps to have an area of expertise. You won't sell cupcakes if your cupcakes aren't any good. Find something you love and are good at! Hopefully that is art.

The great thing about social networking is that each post is like a webpage but instead of relying on a search engine to bring you traffic you are relying on the social network to hook your post up with like-minded individuals.  And just like a webpage you should write so that it is clear what the area of interest is.  Artists tend to want to express their feelings, and that is good, but you also need to express what the product is. The product is not a sunny day at the beach but a painting of a sunny day at the beach. The seller of that product is not Vincent van Gogh but Artist, Vincent van Gogh or Painter, Vincent van Gogh. Each of these little things helps to clarify to the world what you and your product are all about.

So if you want to market your art effectively you need to build a presence among the art community both online and off and you need to make sure people know what you are and what your product is. That doesn't happen in a day or a week or a month. You have to stick to it and understand that to be successful at selling your art you also need to be a good business person...or have a good agent. 😉

-Fred

 

Promotion Through Branding

By: Ashley Reid

 

 

Recognition is valid for large target consumption and or fame by way of branding. Branding has proven to increase name recognition in and outside art museums. One well known art museum that takes advantage of branding is Tate Britain Museum of Guggenheim UK mentioned in this article. Not all museums take advantage of branding yet as an associate with Art Storm, I personally encourage both artist and museums to practice branding.

Tate museum uses the name Tate as the “stamp” if you will, to brand the museum. Branding museums includes name, slogan, logo, and packaging. Tate is successful in branding by originally shortening ‘The Tate gallery’ to Tate. Tate’s slogan ‘look again, think again’ which has changed many time before, was agreed upon to cogitate deeper thoughts from viewers of the art in the museum.

Artist stamp vary from the signature to the art style. The signature could be both the final touch on an art piece that says ‘made by …’ to the style of that art that viewers instantly recognize such as Jackson Pollock’s Drip paintings.  The stamp can be made as a signature such as the scrawled name on the bottom right hand corner to a symbol that is indicative of the artist. In branding of artist the art is usually the stamp that viewers and collectors recognize the artist.

The Tate brand varies from negative and positive space for lettering to a variety of colors that blurs or sharpens from stamp to stamp. The assortment of stamps that the Tate brand introduces gains instant recognition as the Tate logo. Like Starbucks Tate advertises itself by putting the Tate logo on many consumer products, or partnering up with licensing agencies with royalties.

At Art Storm we promote our artists through social media such as Twitter, Facebook, and Pinterest. Art Storm connects an assortment of agencies according to the needs of the artist. Possibilities are endless, today the Vincent Van Gogh’s Starry Night is found on everyday objects like T-shirts, mugs, puzzles, and more. Art storm connects artist with collectors, galleries, and a larger art and non-art community.

Publicity is important also for a museum to be successful. One way Tate is well publicized is by placing positive stories that recognizes happenings in the museum to who and what is featured in the galleries of the museum. All press is good weather good or not for all press gives the subject a spotlight. Tate in this case has the ability to kill hostile press coverage.

 

The museum in the age of globalization is are the most marketed, this is why Tate is the most recognized museum just as BBC is the most recognized news broadcast. Though Tate is both powerful and public its self-fashioning serves the ‘new spirit of capitalism’. With the qualities of branding Tate is the most famous art museum. Visitors and audiences of the museums are cognitively enticed as they view the featured art but were first draw in by the gained recognition Tate attracted.

 

 

 

 

Stallabrass, Julian“ Branding of the Museum.” Tate Modern Shop. 23 Oct. 2013. Web. Jan 2014.

Is Twitter Worth it For Artists?

 

Is Twitter worth it? Can artists market their art with it?

Well, here's the thing about Twitter, at first you have to go out and find other people to follow, hoping they will follow you as well, but once you have about 100 followers there is a shift to where people start following you in hopes of you reciprocating. At least that's how it's working for us here at Art Storm.

Make sure you're targeting other artists and art-related twitterers...er, tweeters...ahh...twits...well, whatever they're called. You want your social network to have gravity. Gravity is my favorite term for Internet Marketing, it's what you get when you have awesome content, good site navigation and a social network. In the old days a social network was defined by having lots of links in from related websites, nowadays you still want that but you also want to use social media such as Twitter, Facebook, Pinterest, etc.

Oh, and the one key...the same thing that has been one number 1 since the beginning of the Internet: content is king; have great or at least useful content and people will find you and keep coming back.

 

FOLLOW UP:

3/15/14 - I ignored my "Social" inbox on gmail for a few days and returned to find about 2 dozen people on Twitter wanting to follow me. To some this is an annoyance that they don't have time for but every one of these people is actually a valuable contact and potential customer I can reach out to at any time in the future. Usually you have to pay for that!

Market and Art Collaborations

From the 4 P's of Marketing-The use of art in businesses (promotion)

The discussion of this article pertains to the role that of artworks and artist are working with advertising and product line marketing to please customers.

 

Art and marketing come together in the form of advertisement and product design. The collaboration between art and marketing is accepted more now a day than earlier years. Promotion through art in the realm of traditional business, artists run the risk of being “tacky or cheesy” if businesses inappropriately use that art.

 

Places such as restaurants are being designed to look like art galleries from portrait hanging, furniture placement/ decoration . While products like Lincoln branded vehicles are using the arts to advertise campaigns that say “Hello again”. Art in hotels are being used for pleasure reading through displayed zines, magazines, and books.

 

In my opinion the collaboration of the marketing and art world is beneficial to both the business and artist by recognition of artist’s and their artwork on or in the product that’s marketed. In some cases art can be used inappropriately and become a commodity which is both tacky for consumers, artist, and business.

 

(ArtStorm helps artists find the right fit for their art work to ensure promotions in any area, are managed and executed effectively.  Keep a look out for more information on promotions  of art work.)

 

 

Tools For Artists

Having trouble finding an easy way to keep track of what is going on in the art world around you? National or international, there are only so many hours in a day.

Artists Resources:

Designspiration

Discover jobs, Follow trends and get inspired!

Designspiration is similar to a mix of twitter, Facebook, linked In and Pinterest for artists. Free to use and easy for just about any artist.

https://designspiration.net

 

Want information on how to make the most out of the internet as an Artist? Get insider tips and tricks. Call for a consulting appointment today.

Paula Kersch - paulakersch@gmail.com / artstormllc@gmail.com

Executive Director of Marketing & Communication- Art Storm, LLC
Website: http://www.artstorm.com
Facebook: https://www.facebook.com/artstormllc

The JEGA GALLERY & SCULPTURE GARDEN

The JEGA GALLERY & SCULPTURE GARDEN, in Ashland, Oregon's historic
railroad district on the corner of 5th and A Street celebrates Women's
History Month in March with its' 20th annual juried exhibit:

"WOMEN WITH ATTITUDE AND MEN WHO LOVE WOMEN WITH ATTITUDE!"

Artists are encouraged to submit original paintings, drawings, photographs, sculptures and poetry/performance art for jury selection to be considered for the two openings; First Friday, March 7, 2014 and the First Friday, April 4, 2014.  Entry deadlines are Monday, February
24th for the March show and March 24, 2014 for the April show.

J. Ellen Austin, artist and owner of the JEGA Gallery believes,"' Women
With Attitude,' and the men who believe in us, exhibit courage in
their daily lives and strive to give back to others, their communities
and society at large."   J. Ellen goes on to say, I'm talking about
women and men who do something with their lives and keep on doing,
keep on learning, growing and contributing."

"Attitude" symbolizes an outlook and respect for other peoples'
philosophies, lifestyles and cultural diversities while retaining a
youthful willingness to learn and grow from new knowledge and
experiences."

JEGA looks forward to each year's entries because "one of the wonders
of "Women with Attitude" is creativity, in all senses, all forms."
Each year an incredible array of entries have come in from talented

Women AND Men in our Rogue Valley and beyond! These works comprising
photographs, sculptures, drawings, paintings and performance art
provoke a whole spectrum of thoughts and bring forth a whole range of
emotions.

For more information and applications please contact the JEGA
directly (541)488-2474. Email jega4art@gmail.com

Art Storm is Growing…and Growing…

 

Art Storm's week on Facebook: 54 New Likes - 150 People Engaged - 5,890 Total Reach. This means that 150 people interacted with our posts while 5,890 people had one of our posts in front of them.

http://ArtStorm.com is now ahead of http://soartists.com as the top local art website in Southern Oregon, according to Alexa.

Our inventory system gets tested this Friday and once that is online we will really be able to market you and your art. We will have a system comparable to Fine Art America or Etsy.

Stay tuned, there's much more to come....

Art Storm Logo - We Market Artists, Not Just Art.

Art Storm Logo - We Market Artists, Not Just Art.

Artist Opportunities!

During searches on the inter-webs,  We discovered some events and contests that all you proactive artists may be interested in! ArtStorm would love to hear your feed back on what you, as an artists want to learn more about!

enjoy,

 

 

http://www.artisttableonline.com/zoodetails   • In & Out of the Zoo - The ArtisTTable's Animal Show • Juried Online Exhibition • Cash Prizes • People's Choice Award • An all media show calling for with art that have animals as a theme and or subject. • Entry Fee $25 (Approximately €18.5) Submit up to 5 images • Submission Deadline: 1 February 2014 • Results Notification: 6 February 2014 • Show Opening: 8 February 2014   http://linusgallery.com/call-for-entries/71-percent-february-3/   Calls are open to all local, domestic, national and international professional and amateur artists. All art mediums will be considered in this call for submissions, from photography, wall sculpture, fabric, mixed media, all paintings and drawings including, oil, acrylic, pastels, ink, graphite, etc. Sizes up to 12 feet are acceptable. Work must be able to be hung on a wall to be considered for the live exhibition. Freestanding 3D artworks will be displayed online only. We are now accepting video and poetry entries for both live and online shows. Accepted entries for this online exhibition will be judged again in the coming months for a collective live exhibition at our Los Angeles gallery in summer 2014. The artists will be asked if they wish to submit their artwork for the collective exhibition, which is not a requirement to being a part of the online exhibition.

DEADLINE FOR THIS CALL FOR SUBMISSIONS: February 3, 2014

Cost: $35 for 3 entries, $5 for additional entries.

Others to look into:

Outdoor Art Festival http://theguild.org/art-fairs/art-birmingham/ Deadline January 31, Publication, The Creative Quarterly, The Journal of Art & Design

Open Call for Entries  New the week of January 12 Creative Quarterly 35 All Media http://www.cqjournal.com/callforentries.html Deadline January 31, Online, The Emerging Plein Air Artists Open Call for Entries - 18+ New the week of January 12 Spring 2014 Emerging Plein Air Artist Contest

Painting http://emergingpaa.com/events Deadline February 1, North Carolina, The Pitt County Arts Council at Emerge Open Call for Entries - Hand Drop Off Required New the week of January 12 Tiny Art Show

Miniatures http://www.pittcountyarts.org/wp-content/uploads/2010/03/Tiny-Art-2014-CFE-Packet1.pdf Deadline February 1, Oregon, Expressions West 2014 Open Call for Entries - Residents of AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY New the week of January 12 Expressions West 2014

Painting http://www.coosart.org/call-to-artists-expressions-west-2014/   Deadline February 6, Oregon, The Black Box Gallery Open Call for Entries  New the week of January 12 Landscape: Looking at Photography

Photography http://blackboxgallery.com/LandscapeLookingatPhotography.html   Deadline February 8, California, The Studio Channel Islands Art Center Open Call for Entries  New the week of January 12 Less Is More, Much More

Market YOUR Art and Your Website

 

Are you listed in the Art Storm Directory? If not, you should be. For $2 a month you get a listing that may bring you direct sales but WILL act as a link in from an authority site...very good for SEO on your own site. It's an easy way to invest in your art. Read more and sign up...

 

Is Radio right for you?

 

Radio advertisement is a great way to sell yourself and your art!   

Radio active art-design-illustration by Yoshi Tajima

There are already social media sites and high-end printing solutions for advertising but, the use of radio can’t be totally eliminated! It is effectively used since its cost efficient and friendlier. A radio can be used at different places whether you are home or out of the city. Enhance communication and spread awareness of your artwork. There are a lot of benefits in considering this medium of advertising. However, you need to be sure that you do it right. Radio advertisement is most likely to fit your budget, which is a fantastic option for newer artists. Blogging yourself, is also a great way to build awareness. Compared to other means like print  and TV ads, radio ads are a budget-friendly way of marketing as an artist and any art events you would like to promote! Radio and Podcasts are also a great way to keep up on local art events. A great example of this is ART ON THE AIRWAVES FOR JANUARY, 2014 by Cammy Davis. ArtStorm was very excited to be mentioned: http://cammydavis.com/cammys-promotions/art-on-the-airwaves-for-january-2014/   What are you waiting for?  It is time for a fresh start in 2014!

Art Storm DIY Marketing: Steps to Sell More Art

Steps to Sell More Art

While there are many elements to a successful sale, the process itself is simple once you understand your role. Here is a snippet of the article! Enjoy!

1) Build Strong Relationships

Your potential buyers have needs, passions, strengths and weaknesses. Your #1 goal is to build a long term relationship. Be bold when you introduce yourself. Extend your hand and say “good afternoon, I am --, this is my art.”

2) Give your Potential Buyers Space

Engage potential buyers and tell them a story about the art, it is also critical to give them some space. Selling art is like a little dance; take the lead!

3) Ask for the Close

Asking buyers to commit can seem a little scary at first. You might feel like you are taking a risk by asking. You face a far greater risk if you don’t try to close the sale: someone who loves a piece might not end up buying simply because they weren’t given the opportunity.

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Art Storm is Going to ArtExpo New York 2014

Photo of New York City

Photo of New York City

ART STORM IS GOING TO ARTEXPO NEW YORK, 2014.

IT'S OFFICIAL!  Sorry for shouting but this is big news. Art Storm, along with Wanda Pepin, will have a booth at ArtExpo in New York City in April, 2014. Along with displaying wall art and at least one sculpture piece we will be representing many more artists in our portfolio. This is perhaps the biggest art expo in the world, if you want to be represented get in touch with us, asap.

 

Email: artstormllc@gmail.com Phone: (541)326-6422

ArtExpo New York 2014 Webpage

ArtExpo New York Facebook Page

 



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