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Are you an Art Rock Star?

Well into the new year and still not feeling like a rock star? Here are three things to always implement when trying to further your art career!

Networking

First step into creating more success in your career in 2017 is networking. Networking may seem like an obvious pick for the top of our list, but it is more about the HOW than the WHAT, in this case.

In the industry, you will meet many people, or at least you should and how you interact is very important. Attend relevant events that help you grow, expand and become more involved. Examples of these are, gallery openings, special art event nights the city you live in may put on, or shows where you display your art work.

Bringing your social life into your job is also important. Networking is not something that happens Monday through Friday. If you are serious about being more successful, you need to look at every opportunity to network. This does not mean that an artist should tirelessly talk about themselves and their art, but be aware of connections that could be made in the least likely of places.

Networking better is the key. We all know how to introduce ourselves at this point, hand out a business card and make sure we ask the person why they are attending the event, but there is more that needs to be done!

Get to know three people well at an industry event, instead of madly passing out cards and filling the business card quota. Talk with a few people and get to know them. Make sure you walk away knowing their name, face and minor story. Find a common interest within the industry or out of it, ensuring a stronger bond that will cultivate long lasting business connections.

Don't Write a Long List

Second step to creating a more successful 2017 is, not writing a list!
8% of people achieve a new year’s resolution or goal. Instead pick your top 5 and take time writing out a more descriptive plan of how to meet your goals.

For example, if a goal is to expand your reach as an artist and allow more people to view your work, you need to start with your budget, time constraints and most importantly your target audience. Money well spent, is money that is thoughtfully invested within your career, some choices to expand are not always the best ones.

Redefine Accountability

Third step to art career success is redefine accountability because it is a downfall of many plans unfinished. The first two steps will mean nothing if someone does not follow through with a plan. Do not just make goals or plans; hold yourself and those around you involved with your career, accountable. Check in, be protective about staying on track, and do not let life get in the way often. Life will always be there, it may never be the right time in your personal life, but the world keeps on moving without you, meaning lost opportunities. Redefine what makes you a dependable person in the professional world; It is a great way to manage your expectations for the year.

Every break through requires a bold stroke. Be proactive and determined to become a part of that 8%

A good question to ask yourself is, "Why should people work with me?" This is a hard yet hidden truth most business professional ask themselves when a potential client comes walking in the door with a proposal for business. Be compelling, make them realize you are worth investing in. Once involved in a project, don’t justify why you could not make a meeting or hit a deadline, be accountable and responsible for your career and future.

Remember! 
A determined and focused mindset ensures success in achieving goals within your career. Look at some pitfalls and un-achieved goals over the years and then look at why they may have happened. Empower yourself and your career by using knowledge you already have and tools you have obtained, in a new way. Artists need to market themselves as much as their art work! 

Tips for Marketing Art on Social Media

Internet marketing is slowly taking over traditional marketing methods, primarily because a greater number of people are using the internet on a daily basis. A specialized form of internet marketing is social media marketing that uses social media websites, such as Facebook, Twitter, LinkedIn, Instagram and others to promote products and services and this in turn drives sales.

Artists need to be extraordinarily creative if they wish to survive in the competitive industry of art. Whether you create illustrations for publications, sell through art galleries, offer murals for homes or work with businesses, you will need to make yourself known to potential clients and customers. Social media has become one of the most important ways to connect with the world and to market art. Here are some useful tips on how you can use social media as a marketing platform and sell your work.

Instagram: Instagram is perhaps one of the best platforms for artists to display their art online. It allows you to share images of your work with the world. You can showcase the work-in-progress as well as complete painting/sculptures and other works of art on Instagram.In fact, there are artists who are constantly selling their work directly through the Instagram feed. The advantage of using Instagram is that it is a highly accessible and widely used social media channel, which is helpful in getting a good number of followers.

Facebook: There is no denying the fact that you will need a well-managed Facebook page for your art gallery or brand. After setting up your Facebook page, you need to invite people in your friend list to “like” it. You can also request them to share the page within their own network. It will give you access to a larger audience.You will be expected to post high-quality images of your work at regular intervals so that people have a reason to visit your page. It is also important to write content related to your work and the industry. It gives you an opportunity to interact with your followers and fans. Ask questions, welcome feedback and opinions and build an engaging conversation around your work.
As an artist, you can also join other artists’ communities and participate in events and art related conversations.

Twitter and Pinterest: Twitter is another brilliant tool for artists to promote their work. You can begin by tracking all relevant individuals and businesses that you can follow. Tweet about your blog content and other interesting news related to art and art events. Remember to make use of hashtags when tweeting as it will help boost searchability. Here is how Art Storm can help you market your art on social media. Art Storm can provide links to your Facebook page and other social media pages and promote your art work, projects and events on their official website. It is a great way to make your work visible across a fast expanding social network in a short time!

What way has worked well for you, on social media? E-mail us at artstormllc@gmail.com and we will share your story!

Call To Artists: Coos Historical & Maritime Museum

A call to Oregon-based visual artists in all disciplines: Commissioned Works.
Submit images of five works, as a portfolio, by April 25, 2014. Details below...

2014-CCHS-call-for-artists

2014-CCHS-call-for-artists

http://www.artstorm.com/2014-CCHS-call-for-artists.pdf

Poof!

By: Ashley Reid

Poof!

NewGallery_Poof1 

Dana Feagin, animal oil painter, worked with her representative Paula Kersch at Art Storm to give a lasting birthday gift to Audrey Moore, a recent attendant at Medford Rehabilitation Center.

Medford Rehabilitation Center is one of the many places where artists represented by Art Storm display art. The latest pieces that are featured in Medford Center are Feagin’s Animal Oil Paintings. Feagin is a lover of animals and shows it by painting the interesting expressions of animals she visits at Sanctuary One, in the Applegate, where she supports and volunteers. Poof , the black cat, was inspired by a cat at Jackson County Animal Shelter. With the help of Art Storm Feagin’s art has been featured in the Medford Center since January for many to enjoy.

Art Storm; now coordinating all the Art 2 Business outside of Ashland and Talent, is a marketing business that represents Southern Oregon artists and their art work. Art Storm promotes artists’ work local and now National as they bring their artist including, Feagin, to the biggest art expo in North America: the New York Art Expo. Going to New York is the next step to help Art Storm achieve the goal in placing local artist in the homes and businesses all over Oregon as well as nationally.

DSC_0013 

Audrey Moore a recent tenant at Medford Rehab, was shocked to find out that she would be confined to a wheel chair and had to give up her cat while receiving care within the Medford Rehabilitation Center. Luckily Moore she saw a painting on the wall and a new connection was made.

“I was having a hard day,” say’s Moore as she relayed why she contacted Kersch. “I was coming inside the center when I saw it, Poof!” According to Moore the picture was an exact replica of her previously owned cat Ellie who was given away before Moore was admitted. “As soon as I saw the painting I snatched the title card right from the wall and called Art Storm!” Unsure how to pay for the painting; Moore was excited to relive the memories of her cat.

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Moore just celebrated her 50th birthday last Wednesday yet with the recent circumstances of being confined to a wheel chair and absence of her family pet, Kersch couldn't think of anything better than to grant a birthday wish.

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Standing in Moore’s room Kersch and Feagin wished Moore a belated happy birthday with the giclee print from Harmonic Design and Imaging in Talent, OR. “This is the icing on the cake.” Moore smiled, as she admired the print. Scratching at the head of the giclee as if it were her cat Ellie, Moore described the cat to the T, referring to Poof the whole time. “How did you capture that look? It’s the same one Ellie had when she wanted to be scratched on the head!”

 DSC_0005 

“I love the reactions my paintings get. This one is wonderful.” Feagin tells Moore. Art is more than aesthetics for business, its reaction, much like that of Moore reliving memories of Ellie, compels Art Storm to find places to show these pieces.

“After Audrey called, I felt if that picture could make a difference, especially on her birthday, it was the least I could do, to make it happen” Kersch told Feagin.

 

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Happy Birthday to Audery Moore from Artist Dana Feagin and Paula Kersch of Art Storm.

 

Promotion Through Images

By: Ashley Reid

Images have a great impact on promoting businesses and retail through social media. Facebook, Twitter, Instagram, Pinterest, and others are useful social media to promote businesses such as Michael’s which is mentioned in this post. Promotions are heightened through these different social media which is very important for the business to sale retail and gain name recognition. Art Storm helps promote artist and their artwork using the image based social media to help the artists we represent meet their goals.

Michael’s arts and crafts supplies stores were looking for a new means to promote their new campaign featuring frames, flowers, and wall decor (Minsker). Using Pinterest as a social outlet Michael's started a, “pin it to win it,” promotion giving pinners a chance to win a $500 gift card to a Michael’s craft store. In using Pinterest users were able to see the product along with the details and price. Users didn’t have to fuss with creating a profile or page just to participate e.g. the websites of Pinterest and Facebook are easy to use.

93% of marketers are using social for business (Cooper). Arts Storm not only uses social media to promote the business we extensively use social media to promote the artist and their art work that we represent. The use of social media is becoming more commonly used on average 23% Facebook users check their account 5x or more a day and 25% of the users accounts are public.

The use of images is eye catching, participants see the product before reading any promotional means in that the users are not forced but invited into the promotion by their own will. By having the users re-pin or post the images and description gives the company, Michael’s in this case, a larger network of people to promote products and the given company.

As the saying goes a picture is worth a thousand words and with social media to show images there is more connection and the ease of use engages more participation. Art Storm takes advantage of social media as we use image base promotions for the artists we represent. By using Pinterest, Facebook and other means of social media to promote products and businesses is a successful way to sell products, gain customers, and build name recognition.

 

 

 

Cooper, Belle. "10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy." The Huffington Post. TheHuffingtonPost.com, 22 Nov. 2013. Web. 20 Mar. 2014.

Minsker, Maria. “Arts and Crafts Retailers Learn a New Language Through Social Media”. Customer Relationship Management.Oct.2013.Web.Jan.20.2014

Today’s Featured Artist: Painter, Dana Feagin

 

Today we feature artist, Dana Feagin, who creates marvelous paintings of animals.

The featured art piece is "Sweetcheeks",  an oil painting of a rabbit (or is it a hare?) that perfectly captures Dana's style and love of animals.  Dana donates 10% of her proceeds to local animal shelters and rescue groups where she also volunteers her time.

Click the image below or go directly to http://www.artstorm.com/danafeagin/ to see more of Dana Feagin's work.

Sweetcheeks

Painting of "Sweetcheeks" the rabbit, by artist, Dana Feagin.

Is Twitter Worth it For Artists?

 

Is Twitter worth it? Can artists market their art with it?

Well, here's the thing about Twitter, at first you have to go out and find other people to follow, hoping they will follow you as well, but once you have about 100 followers there is a shift to where people start following you in hopes of you reciprocating. At least that's how it's working for us here at Art Storm.

Make sure you're targeting other artists and art-related twitterers...er, tweeters...ahh...twits...well, whatever they're called. You want your social network to have gravity. Gravity is my favorite term for Internet Marketing, it's what you get when you have awesome content, good site navigation and a social network. In the old days a social network was defined by having lots of links in from related websites, nowadays you still want that but you also want to use social media such as Twitter, Facebook, Pinterest, etc.

Oh, and the one key...the same thing that has been one number 1 since the beginning of the Internet: content is king; have great or at least useful content and people will find you and keep coming back.

 

FOLLOW UP:

3/15/14 - I ignored my "Social" inbox on gmail for a few days and returned to find about 2 dozen people on Twitter wanting to follow me. To some this is an annoyance that they don't have time for but every one of these people is actually a valuable contact and potential customer I can reach out to at any time in the future. Usually you have to pay for that!

Kathy Hoevet, Photographer, Welcome to Art Storm!

It's my opinion that Art Storm needs more fine art photographers and Kathy Hoevet is a huge addition to our art galleries. Hello, Kathy, and welcome to the Art Storm.

In her own words, Kathy describes her art:

"My Photography deals with landscapes, abstracts, architecture, whatever catches my eye is what I love to photograph. Sometimes I enjoy getting creative with an image and use different artistic filter effects to create unique artistic pieces."

You can visit Kathy's artist profile page at http://www.artstorm.com/kathy-hoevet/ or skip on over to her own website at http://kathleenhoevetphotography.com/

Here is a screenshot of Kathy's artist profile and a sampling of her images...

Artist Profile For Kathy Hoevet

Artist Profile For Kathy Hoevet

Welcome to the Art Storm, Pam Haunschild

Join me in welcoming artist, Pam Haunschild to the Art Storm.  Pam's Art Storm Art Profile may be viewed at http://www.artstorm.com/pam-haunschild/

Pam's website is at http://pamhaunschild.com/ and her art, a sample of which can be viewed below, is best described in her own words...

"I love mixing original monoprints with other elements – metallic and fine Japanese papers, fibers, wood, and other natural materials.  I am inspired by the natural beauty of southern Oregon.

I include flora and/or fauna elements in all of my pieces. Birds particularly interest me.  I try to convey emotion through organic shapes and bright colors, but always with a strong element of design. "

Enjoy...

Pam Haunschild Artist Profile

Pam Haunschild Artist Profile

 

Wendy Gell – Live Demonstration! Friday Feb 7th, 2014

Come join Wendy Gell in a live demonstration of jewelry making at Art Storm's office/gallery at 471 Bear Creek Drive in Phoenix, Oregon.  The day is Friday, February 7th, 2014 and the time is 4pm, right before the First Friday Art Walk in Ashland.

Live Demonstration by Wendy Gell

Live Demonstration by Wendy Gell

The JEGA GALLERY & SCULPTURE GARDEN

The JEGA GALLERY & SCULPTURE GARDEN, in Ashland, Oregon's historic
railroad district on the corner of 5th and A Street celebrates Women's
History Month in March with its' 20th annual juried exhibit:

"WOMEN WITH ATTITUDE AND MEN WHO LOVE WOMEN WITH ATTITUDE!"

Artists are encouraged to submit original paintings, drawings, photographs, sculptures and poetry/performance art for jury selection to be considered for the two openings; First Friday, March 7, 2014 and the First Friday, April 4, 2014.  Entry deadlines are Monday, February
24th for the March show and March 24, 2014 for the April show.

J. Ellen Austin, artist and owner of the JEGA Gallery believes,"' Women
With Attitude,' and the men who believe in us, exhibit courage in
their daily lives and strive to give back to others, their communities
and society at large."   J. Ellen goes on to say, I'm talking about
women and men who do something with their lives and keep on doing,
keep on learning, growing and contributing."

"Attitude" symbolizes an outlook and respect for other peoples'
philosophies, lifestyles and cultural diversities while retaining a
youthful willingness to learn and grow from new knowledge and
experiences."

JEGA looks forward to each year's entries because "one of the wonders
of "Women with Attitude" is creativity, in all senses, all forms."
Each year an incredible array of entries have come in from talented

Women AND Men in our Rogue Valley and beyond! These works comprising
photographs, sculptures, drawings, paintings and performance art
provoke a whole spectrum of thoughts and bring forth a whole range of
emotions.

For more information and applications please contact the JEGA
directly (541)488-2474. Email jega4art@gmail.com

Art Storm is Growing…and Growing…

 

Art Storm's week on Facebook: 54 New Likes - 150 People Engaged - 5,890 Total Reach. This means that 150 people interacted with our posts while 5,890 people had one of our posts in front of them.

http://ArtStorm.com is now ahead of http://soartists.com as the top local art website in Southern Oregon, according to Alexa.

Our inventory system gets tested this Friday and once that is online we will really be able to market you and your art. We will have a system comparable to Fine Art America or Etsy.

Stay tuned, there's much more to come....

Art Storm Logo - We Market Artists, Not Just Art.

Art Storm Logo - We Market Artists, Not Just Art.

Dana Feagin’s Art is Going to ArtExpo New York!

"Flower Girl" boxer dog pet portrait painting by Dana Feagin.

"Flower Girl" boxer dog pet portrait painting by Dana Feagin.

Congratulations to Dana Feagin, who is sending her art with Art Storm to be seen by a whole lot of art buyers. Dana has some unique, eye-catching animal portraits that are sure to get some attention in the Big Art Apple come April. See more of Dana Feagin's Pet Portraits and Animal Paintings at her website or her Art Storm artist profile page.

 

 

Art Definitions: Are Ceramics and Pottery the Same?

potter throwing a pot

I am currently working on our inventory project and in doing so I have to create a system that defines each inventory item so that users and buyers will easily be able to find what they are looking for.  To that end a question came up: are ceramics and pottery the same thing?

Here are a few pages I came across on the subject: 

http://pottery.about.com/

http://answers.yahoo.com

http://www.differencebetween.info

Like most definitions we arrive at its meaning by consensus, and in this case the consensus suggests that for the most part they are the same but there are differences. "Pottery" evokes images of a potter at a wheel throwing a pot. "Ceramics" suggests a wider definition, including commercial ceramics and decorative fine art.

Another common consensus seems to indicate that "pottery" refers to utilitarian items like pots, bowls, plates, etc., while "ceramics" is more likely to be used for decorative items.

If I've failed to convince you, here is a quote from the last of the 3 links above:  "... to put it briefly, pottery is simpler and older. It was born out to need for storage and usability. Ceramics, on the other hand, leans more towards art and decoration. It is currently heralded as an art form, supported by famous ceramicists such as Bennett Bean and Hideaki Miyamura."

If that's still not good enough for you please leave a comment below.

Fred Voetsch - Art Stormer

 

ArtSpresso Tuesday is Here!

Art in Art Storm, LLC Office/Gallery

Art in Art Storm, LLC Office/Gallery

Come join us for coffee and snacks and art. 471 Bear Creek Drive in Phoenix, Oregon. 11am to 2pm.

ArtSpresso Logo by Art Storm, LLC

ArtSpresso Logo by Art Storm, LLC



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