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Pricing Art Work as a New Artist

Should you lower prices if you aren’t selling?

For first-time exhibitors, pricing artwork is often a last-minute, difficult decision. It’s daunting to assign value to your own work. Do not make common mistakes and go straight to an hourly wage pricing, by taking your art and charging a price based on hours and materials. The reason this does not work is because an artist is not a factory! Taking time, materials and overhead costs to create price is the fast and loose pricing model but is not perceived well by an audience of buyers.

Cost of materials is always important, when trying to make a profit or breaking even as a new artist. The real consideration should be on the perceived value a piece creates for its audience. You can visit a gallery with artists similar to your style and get a rough idea of what pricing looks like in the area you are selling work. The other aspect is asking potential buyers and art admires how they feel about the price of the pieces currently being displayed. This allows a new artist to gain insight into the market they are selling in but also helps to highlight how artists should market themselves to create more value ! 

Perceived value is the additional value that the client attributes to your work regardless of its intrinsic value perceived by the creator. Perceived value is subjective and heavily influenced by the artist’s image, word of mouth and portfolio. If given a choice between two similar paintings, clients are frequently willing to pay more for the one with greater perceived value. If you are selling copies of originals online or in galleries a buyer is going to perceive the value and price as lower, hence lower prices are needed. If a piece was particularly difficult to work on, or you are particularly attached to it, there’s a tendency to want to price it higher. Raising prices by 10 to 20 percent is a good starting point for pieces that you are willing to hold in your inventory for a longer time.

Some artists price artwork based on size because of the perceived value, either by the square inch or the perimeter because the idea makes sense to buyers looking at other art in similar markets. Pricing based on the perceived value starts with the artist and their story. To buyers, the artist and the story behind the art certainly drives the motive for buying. Make sense of your story as an artist before pricing and selling art work. Improve your sales with a healthy dose of self-promotion. Telling your story, and your artwork’s story, increases its value, becoming a contributor to a blog like Art Storm can help share your story. Customers will pay extra for the familiarity and confidence that the artists brand has, so do not lower prices just yet!

Are you an Art Rock Star?

Well into the new year and still not feeling like a rock star? Here are three things to always implement when trying to further your art career!


First step into creating more success in your career in 2017 is networking. Networking may seem like an obvious pick for the top of our list, but it is more about the HOW than the WHAT, in this case.

In the industry, you will meet many people, or at least you should and how you interact is very important. Attend relevant events that help you grow, expand and become more involved. Examples of these are, gallery openings, special art event nights the city you live in may put on, or shows where you display your art work.

Bringing your social life into your job is also important. Networking is not something that happens Monday through Friday. If you are serious about being more successful, you need to look at every opportunity to network. This does not mean that an artist should tirelessly talk about themselves and their art, but be aware of connections that could be made in the least likely of places.

Networking better is the key. We all know how to introduce ourselves at this point, hand out a business card and make sure we ask the person why they are attending the event, but there is more that needs to be done!

Get to know three people well at an industry event, instead of madly passing out cards and filling the business card quota. Talk with a few people and get to know them. Make sure you walk away knowing their name, face and minor story. Find a common interest within the industry or out of it, ensuring a stronger bond that will cultivate long lasting business connections.

Don't Write a Long List

Second step to creating a more successful 2017 is, not writing a list!
8% of people achieve a new year’s resolution or goal. Instead pick your top 5 and take time writing out a more descriptive plan of how to meet your goals.

For example, if a goal is to expand your reach as an artist and allow more people to view your work, you need to start with your budget, time constraints and most importantly your target audience. Money well spent, is money that is thoughtfully invested within your career, some choices to expand are not always the best ones.

Redefine Accountability

Third step to art career success is redefine accountability because it is a downfall of many plans unfinished. The first two steps will mean nothing if someone does not follow through with a plan. Do not just make goals or plans; hold yourself and those around you involved with your career, accountable. Check in, be protective about staying on track, and do not let life get in the way often. Life will always be there, it may never be the right time in your personal life, but the world keeps on moving without you, meaning lost opportunities. Redefine what makes you a dependable person in the professional world; It is a great way to manage your expectations for the year.

Every break through requires a bold stroke. Be proactive and determined to become a part of that 8%

A good question to ask yourself is, "Why should people work with me?" This is a hard yet hidden truth most business professional ask themselves when a potential client comes walking in the door with a proposal for business. Be compelling, make them realize you are worth investing in. Once involved in a project, don’t justify why you could not make a meeting or hit a deadline, be accountable and responsible for your career and future.

A determined and focused mindset ensures success in achieving goals within your career. Look at some pitfalls and un-achieved goals over the years and then look at why they may have happened. Empower yourself and your career by using knowledge you already have and tools you have obtained, in a new way. Artists need to market themselves as much as their art work! 

Tips for Marketing Art on Social Media

Internet marketing is slowly taking over traditional marketing methods, primarily because a greater number of people are using the internet on a daily basis. A specialized form of internet marketing is social media marketing that uses social media websites, such as Facebook, Twitter, LinkedIn, Instagram and others to promote products and services and this in turn drives sales.

Artists need to be extraordinarily creative if they wish to survive in the competitive industry of art. Whether you create illustrations for publications, sell through art galleries, offer murals for homes or work with businesses, you will need to make yourself known to potential clients and customers. Social media has become one of the most important ways to connect with the world and to market art. Here are some useful tips on how you can use social media as a marketing platform and sell your work.

Instagram: Instagram is perhaps one of the best platforms for artists to display their art online. It allows you to share images of your work with the world. You can showcase the work-in-progress as well as complete painting/sculptures and other works of art on Instagram.In fact, there are artists who are constantly selling their work directly through the Instagram feed. The advantage of using Instagram is that it is a highly accessible and widely used social media channel, which is helpful in getting a good number of followers.

Facebook: There is no denying the fact that you will need a well-managed Facebook page for your art gallery or brand. After setting up your Facebook page, you need to invite people in your friend list to “like” it. You can also request them to share the page within their own network. It will give you access to a larger audience.You will be expected to post high-quality images of your work at regular intervals so that people have a reason to visit your page. It is also important to write content related to your work and the industry. It gives you an opportunity to interact with your followers and fans. Ask questions, welcome feedback and opinions and build an engaging conversation around your work.
As an artist, you can also join other artists’ communities and participate in events and art related conversations.

Twitter and Pinterest: Twitter is another brilliant tool for artists to promote their work. You can begin by tracking all relevant individuals and businesses that you can follow. Tweet about your blog content and other interesting news related to art and art events. Remember to make use of hashtags when tweeting as it will help boost searchability. Here is how Art Storm can help you market your art on social media. Art Storm can provide links to your Facebook page and other social media pages and promote your art work, projects and events on their official website. It is a great way to make your work visible across a fast expanding social network in a short time!

What way has worked well for you, on social media? E-mail us at artstormllc@gmail.com and we will share your story!

Guest Editors!

Do you have a local story? Event? Or article that you would like to post?

Needing more than just one online venue to post on?

Art Storm wants to hear from you!

Become a guest editor  at Art Storm and post about your favorite art events, museums you have been to, or your career experiences as an artists or art community lover!

Post about current projects and gain more recognition

What else do you need ? Its an easy process

E-mail or call today!


Paula Kersch - paulakersch@gmail.com / artstormllc@gmail.com

Phone: 541-326-6422

Executive Director of Marketing & Communication- Art Storm, LLC


Market and Art Collaborations

From the 4 P's of Marketing-The use of art in businesses (promotion)

The discussion of this article pertains to the role that of artworks and artist are working with advertising and product line marketing to please customers.


Art and marketing come together in the form of advertisement and product design. The collaboration between art and marketing is accepted more now a day than earlier years. Promotion through art in the realm of traditional business, artists run the risk of being “tacky or cheesy” if businesses inappropriately use that art.


Places such as restaurants are being designed to look like art galleries from portrait hanging, furniture placement/ decoration . While products like Lincoln branded vehicles are using the arts to advertise campaigns that say “Hello again”. Art in hotels are being used for pleasure reading through displayed zines, magazines, and books.


In my opinion the collaboration of the marketing and art world is beneficial to both the business and artist by recognition of artist’s and their artwork on or in the product that’s marketed. In some cases art can be used inappropriately and become a commodity which is both tacky for consumers, artist, and business.


(ArtStorm helps artists find the right fit for their art work to ensure promotions in any area, are managed and executed effectively.  Keep a look out for more information on promotions  of art work.)



Tools For Artists

Having trouble finding an easy way to keep track of what is going on in the art world around you? National or international, there are only so many hours in a day.

Artists Resources:


Discover jobs, Follow trends and get inspired!

Designspiration is similar to a mix of twitter, Facebook, linked In and Pinterest for artists. Free to use and easy for just about any artist.



Want information on how to make the most out of the internet as an Artist? Get insider tips and tricks. Call for a consulting appointment today.

Paula Kersch - paulakersch@gmail.com / artstormllc@gmail.com

Executive Director of Marketing & Communication- Art Storm, LLC
Website: http://www.artstorm.com
Facebook: https://www.facebook.com/artstormllc


The JEGA GALLERY & SCULPTURE GARDEN, in Ashland, Oregon's historic
railroad district on the corner of 5th and A Street celebrates Women's
History Month in March with its' 20th annual juried exhibit:


Artists are encouraged to submit original paintings, drawings, photographs, sculptures and poetry/performance art for jury selection to be considered for the two openings; First Friday, March 7, 2014 and the First Friday, April 4, 2014.  Entry deadlines are Monday, February
24th for the March show and March 24, 2014 for the April show.

J. Ellen Austin, artist and owner of the JEGA Gallery believes,"' Women
With Attitude,' and the men who believe in us, exhibit courage in
their daily lives and strive to give back to others, their communities
and society at large."   J. Ellen goes on to say, I'm talking about
women and men who do something with their lives and keep on doing,
keep on learning, growing and contributing."

"Attitude" symbolizes an outlook and respect for other peoples'
philosophies, lifestyles and cultural diversities while retaining a
youthful willingness to learn and grow from new knowledge and

JEGA looks forward to each year's entries because "one of the wonders
of "Women with Attitude" is creativity, in all senses, all forms."
Each year an incredible array of entries have come in from talented

Women AND Men in our Rogue Valley and beyond! These works comprising
photographs, sculptures, drawings, paintings and performance art
provoke a whole spectrum of thoughts and bring forth a whole range of

For more information and applications please contact the JEGA
directly (541)488-2474. Email jega4art@gmail.com

Artist Opportunities!

During searches on the inter-webs,  We discovered some events and contests that all you proactive artists may be interested in! ArtStorm would love to hear your feed back on what you, as an artists want to learn more about!




http://www.artisttableonline.com/zoodetails   • In & Out of the Zoo - The ArtisTTable's Animal Show • Juried Online Exhibition • Cash Prizes • People's Choice Award • An all media show calling for with art that have animals as a theme and or subject. • Entry Fee $25 (Approximately €18.5) Submit up to 5 images • Submission Deadline: 1 February 2014 • Results Notification: 6 February 2014 • Show Opening: 8 February 2014   http://linusgallery.com/call-for-entries/71-percent-february-3/   Calls are open to all local, domestic, national and international professional and amateur artists. All art mediums will be considered in this call for submissions, from photography, wall sculpture, fabric, mixed media, all paintings and drawings including, oil, acrylic, pastels, ink, graphite, etc. Sizes up to 12 feet are acceptable. Work must be able to be hung on a wall to be considered for the live exhibition. Freestanding 3D artworks will be displayed online only. We are now accepting video and poetry entries for both live and online shows. Accepted entries for this online exhibition will be judged again in the coming months for a collective live exhibition at our Los Angeles gallery in summer 2014. The artists will be asked if they wish to submit their artwork for the collective exhibition, which is not a requirement to being a part of the online exhibition.


Cost: $35 for 3 entries, $5 for additional entries.

Others to look into:

Outdoor Art Festival http://theguild.org/art-fairs/art-birmingham/ Deadline January 31, Publication, The Creative Quarterly, The Journal of Art & Design

Open Call for Entries  New the week of January 12 Creative Quarterly 35 All Media http://www.cqjournal.com/callforentries.html Deadline January 31, Online, The Emerging Plein Air Artists Open Call for Entries - 18+ New the week of January 12 Spring 2014 Emerging Plein Air Artist Contest

Painting http://emergingpaa.com/events Deadline February 1, North Carolina, The Pitt County Arts Council at Emerge Open Call for Entries - Hand Drop Off Required New the week of January 12 Tiny Art Show

Miniatures http://www.pittcountyarts.org/wp-content/uploads/2010/03/Tiny-Art-2014-CFE-Packet1.pdf Deadline February 1, Oregon, Expressions West 2014 Open Call for Entries - Residents of AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY New the week of January 12 Expressions West 2014

Painting http://www.coosart.org/call-to-artists-expressions-west-2014/   Deadline February 6, Oregon, The Black Box Gallery Open Call for Entries  New the week of January 12 Landscape: Looking at Photography

Photography http://blackboxgallery.com/LandscapeLookingatPhotography.html   Deadline February 8, California, The Studio Channel Islands Art Center Open Call for Entries  New the week of January 12 Less Is More, Much More

Is Radio right for you?


Radio advertisement is a great way to sell yourself and your art!   

Radio active art-design-illustration by Yoshi Tajima

There are already social media sites and high-end printing solutions for advertising but, the use of radio can’t be totally eliminated! It is effectively used since its cost efficient and friendlier. A radio can be used at different places whether you are home or out of the city. Enhance communication and spread awareness of your artwork. There are a lot of benefits in considering this medium of advertising. However, you need to be sure that you do it right. Radio advertisement is most likely to fit your budget, which is a fantastic option for newer artists. Blogging yourself, is also a great way to build awareness. Compared to other means like print  and TV ads, radio ads are a budget-friendly way of marketing as an artist and any art events you would like to promote! Radio and Podcasts are also a great way to keep up on local art events. A great example of this is ART ON THE AIRWAVES FOR JANUARY, 2014 by Cammy Davis. ArtStorm was very excited to be mentioned: http://cammydavis.com/cammys-promotions/art-on-the-airwaves-for-january-2014/   What are you waiting for?  It is time for a fresh start in 2014!

C.A.T.S. Committed Alliance to Strays Needs Photographer

C.A.T.S. Committed Alliance to Strays

Need:  a photographer to photograph artwork
Art work needs new gallery space
Art works are a fundraiser for C.A.T.S.
Web gallery will be posted at www.kittensandcats.org
541-779-2916 to donate, volunteer time, or give gallery space.

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