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Art Quotes: “…flattery and criticism…” by Georgia O’Keeffe

 

"I have already settled it for myself so flattery and criticism go down the same drain and I am quite free."

- Georgia O'Keeffe

Orchid by Georgia O'Keeffe

Orchid by Georgia O'Keeffe

 

New Art by Artist Linda Katzen

 

Artist Linda Katzen has notified Art Storm that she has new ink paintings on her website at http://www.lindakatzen.com/. Please take a look...

BTW, this is what Art Storm does...let us keep your name and your art in front of the art world. Great artists need great art marketing!

 

Poof!

By: Ashley Reid

Poof!

NewGallery_Poof1 

Dana Feagin, animal oil painter, worked with her representative Paula Kersch at Art Storm to give a lasting birthday gift to Audrey Moore, a recent attendant at Medford Rehabilitation Center.

Medford Rehabilitation Center is one of the many places where artists represented by Art Storm display art. The latest pieces that are featured in Medford Center are Feagin’s Animal Oil Paintings. Feagin is a lover of animals and shows it by painting the interesting expressions of animals she visits at Sanctuary One, in the Applegate, where she supports and volunteers. Poof , the black cat, was inspired by a cat at Jackson County Animal Shelter. With the help of Art Storm Feagin’s art has been featured in the Medford Center since January for many to enjoy.

Art Storm; now coordinating all the Art 2 Business outside of Ashland and Talent, is a marketing business that represents Southern Oregon artists and their art work. Art Storm promotes artists’ work local and now National as they bring their artist including, Feagin, to the biggest art expo in North America: the New York Art Expo. Going to New York is the next step to help Art Storm achieve the goal in placing local artist in the homes and businesses all over Oregon as well as nationally.

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Audrey Moore a recent tenant at Medford Rehab, was shocked to find out that she would be confined to a wheel chair and had to give up her cat while receiving care within the Medford Rehabilitation Center. Luckily Moore she saw a painting on the wall and a new connection was made.

“I was having a hard day,” say’s Moore as she relayed why she contacted Kersch. “I was coming inside the center when I saw it, Poof!” According to Moore the picture was an exact replica of her previously owned cat Ellie who was given away before Moore was admitted. “As soon as I saw the painting I snatched the title card right from the wall and called Art Storm!” Unsure how to pay for the painting; Moore was excited to relive the memories of her cat.

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Moore just celebrated her 50th birthday last Wednesday yet with the recent circumstances of being confined to a wheel chair and absence of her family pet, Kersch couldn't think of anything better than to grant a birthday wish.

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Standing in Moore’s room Kersch and Feagin wished Moore a belated happy birthday with the giclee print from Harmonic Design and Imaging in Talent, OR. “This is the icing on the cake.” Moore smiled, as she admired the print. Scratching at the head of the giclee as if it were her cat Ellie, Moore described the cat to the T, referring to Poof the whole time. “How did you capture that look? It’s the same one Ellie had when she wanted to be scratched on the head!”

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“I love the reactions my paintings get. This one is wonderful.” Feagin tells Moore. Art is more than aesthetics for business, its reaction, much like that of Moore reliving memories of Ellie, compels Art Storm to find places to show these pieces.

“After Audrey called, I felt if that picture could make a difference, especially on her birthday, it was the least I could do, to make it happen” Kersch told Feagin.

 

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Happy Birthday to Audery Moore from Artist Dana Feagin and Paula Kersch of Art Storm.

 

Promotion Through Images

By: Ashley Reid

Images have a great impact on promoting businesses and retail through social media. Facebook, Twitter, Instagram, Pinterest, and others are useful social media to promote businesses such as Michael’s which is mentioned in this post. Promotions are heightened through these different social media which is very important for the business to sale retail and gain name recognition. Art Storm helps promote artist and their artwork using the image based social media to help the artists we represent meet their goals.

Michael’s arts and crafts supplies stores were looking for a new means to promote their new campaign featuring frames, flowers, and wall decor (Minsker). Using Pinterest as a social outlet Michael's started a, “pin it to win it,” promotion giving pinners a chance to win a $500 gift card to a Michael’s craft store. In using Pinterest users were able to see the product along with the details and price. Users didn’t have to fuss with creating a profile or page just to participate e.g. the websites of Pinterest and Facebook are easy to use.

93% of marketers are using social for business (Cooper). Arts Storm not only uses social media to promote the business we extensively use social media to promote the artist and their art work that we represent. The use of social media is becoming more commonly used on average 23% Facebook users check their account 5x or more a day and 25% of the users accounts are public.

The use of images is eye catching, participants see the product before reading any promotional means in that the users are not forced but invited into the promotion by their own will. By having the users re-pin or post the images and description gives the company, Michael’s in this case, a larger network of people to promote products and the given company.

As the saying goes a picture is worth a thousand words and with social media to show images there is more connection and the ease of use engages more participation. Art Storm takes advantage of social media as we use image base promotions for the artists we represent. By using Pinterest, Facebook and other means of social media to promote products and businesses is a successful way to sell products, gain customers, and build name recognition.

 

 

 

Cooper, Belle. "10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy." The Huffington Post. TheHuffingtonPost.com, 22 Nov. 2013. Web. 20 Mar. 2014.

Minsker, Maria. “Arts and Crafts Retailers Learn a New Language Through Social Media”. Customer Relationship Management.Oct.2013.Web.Jan.20.2014

Guest Editors!

Do you have a local story? Event? Or article that you would like to post?

Needing more than just one online venue to post on?

Art Storm wants to hear from you!

Become a guest editor  at Art Storm and post about your favorite art events, museums you have been to, or your career experiences as an artists or art community lover!

Post about current projects and gain more recognition

What else do you need ? Its an easy process

E-mail or call today!

 

Paula Kersch - paulakersch@gmail.com / artstormllc@gmail.com

Phone: 541-326-6422

Executive Director of Marketing & Communication- Art Storm, LLC

 

Artist Promotion: “Painted Lady” by Larian Galleries

Painted Lady by Larian Galleries

Painted Lady by Larian Galleries

Today’s Featured Artist: Painter, Dana Feagin

 

Today we feature artist, Dana Feagin, who creates marvelous paintings of animals.

The featured art piece is "Sweetcheeks",  an oil painting of a rabbit (or is it a hare?) that perfectly captures Dana's style and love of animals.  Dana donates 10% of her proceeds to local animal shelters and rescue groups where she also volunteers her time.

Click the image below or go directly to http://www.artstorm.com/danafeagin/ to see more of Dana Feagin's work.

Sweetcheeks

Painting of "Sweetcheeks" the rabbit, by artist, Dana Feagin.

DIY Art Marketing: More on the Effectiveness of Social Networking

 

To follow up on my post about Twitter and social networking last week, I can see that each week our summary reports from Twitter, Facebook etc.,  are progressively more positive. By doing the same amount of work each week I am achieving more reward.

This is the magic of the Internet that I discovered long ago.  If you put up a webpage it will likely do nothing for you; put up 200 and you'll have a small amount of success; put up 20,000 and you can't help but succeed! Like any business venture you must work hard and persevere and...oh yeah, it also helps to have an area of expertise. You won't sell cupcakes if your cupcakes aren't any good. Find something you love and are good at! Hopefully that is art.

The great thing about social networking is that each post is like a webpage but instead of relying on a search engine to bring you traffic you are relying on the social network to hook your post up with like-minded individuals.  And just like a webpage you should write so that it is clear what the area of interest is.  Artists tend to want to express their feelings, and that is good, but you also need to express what the product is. The product is not a sunny day at the beach but a painting of a sunny day at the beach. The seller of that product is not Vincent van Gogh but Artist, Vincent van Gogh or Painter, Vincent van Gogh. Each of these little things helps to clarify to the world what you and your product are all about.

So if you want to market your art effectively you need to build a presence among the art community both online and off and you need to make sure people know what you are and what your product is. That doesn't happen in a day or a week or a month. You have to stick to it and understand that to be successful at selling your art you also need to be a good business person...or have a good agent. 😉

-Fred

 

Art Quote by James Baldwin – “All art is a kind of confession…”

 

"All art is a kind of confession, more or less oblique. All artists, if they are to survive, are forced, at last, to tell the whole story; to vomit the anguish up." - James Baldwin

 

Art Quotes: “The role of the artist is to ask questions, not answer them.” – Anton Chekhov

 

"The role of the artist is to ask questions, not answer them." - Anton Chekhov

 

Promotion Through Branding

By: Ashley Reid

 

 

Recognition is valid for large target consumption and or fame by way of branding. Branding has proven to increase name recognition in and outside art museums. One well known art museum that takes advantage of branding is Tate Britain Museum of Guggenheim UK mentioned in this article. Not all museums take advantage of branding yet as an associate with Art Storm, I personally encourage both artist and museums to practice branding.

Tate museum uses the name Tate as the “stamp” if you will, to brand the museum. Branding museums includes name, slogan, logo, and packaging. Tate is successful in branding by originally shortening ‘The Tate gallery’ to Tate. Tate’s slogan ‘look again, think again’ which has changed many time before, was agreed upon to cogitate deeper thoughts from viewers of the art in the museum.

Artist stamp vary from the signature to the art style. The signature could be both the final touch on an art piece that says ‘made by …’ to the style of that art that viewers instantly recognize such as Jackson Pollock’s Drip paintings.  The stamp can be made as a signature such as the scrawled name on the bottom right hand corner to a symbol that is indicative of the artist. In branding of artist the art is usually the stamp that viewers and collectors recognize the artist.

The Tate brand varies from negative and positive space for lettering to a variety of colors that blurs or sharpens from stamp to stamp. The assortment of stamps that the Tate brand introduces gains instant recognition as the Tate logo. Like Starbucks Tate advertises itself by putting the Tate logo on many consumer products, or partnering up with licensing agencies with royalties.

At Art Storm we promote our artists through social media such as Twitter, Facebook, and Pinterest. Art Storm connects an assortment of agencies according to the needs of the artist. Possibilities are endless, today the Vincent Van Gogh’s Starry Night is found on everyday objects like T-shirts, mugs, puzzles, and more. Art storm connects artist with collectors, galleries, and a larger art and non-art community.

Publicity is important also for a museum to be successful. One way Tate is well publicized is by placing positive stories that recognizes happenings in the museum to who and what is featured in the galleries of the museum. All press is good weather good or not for all press gives the subject a spotlight. Tate in this case has the ability to kill hostile press coverage.

 

The museum in the age of globalization is are the most marketed, this is why Tate is the most recognized museum just as BBC is the most recognized news broadcast. Though Tate is both powerful and public its self-fashioning serves the ‘new spirit of capitalism’. With the qualities of branding Tate is the most famous art museum. Visitors and audiences of the museums are cognitively enticed as they view the featured art but were first draw in by the gained recognition Tate attracted.

 

 

 

 

Stallabrass, Julian“ Branding of the Museum.” Tate Modern Shop. 23 Oct. 2013. Web. Jan 2014.

Welcome to Art Storm, Elaine Frenett!

Welcome Elaine Frenett, we're proud to have another fine, local artist associated with us.

"Originally from Colorado, where light and color travel the entire spectrum, Elaine grew up a simple tomboy. Maturing with avid nature exposure and expansive travel, she eventually found herself, back to the simple dream . . . of becoming an artist. After moving to California, Ms. Frenett committed to a five-year program at San Jose State University, where she received her BS in Graphic Design, focus in Illustration in 1991. As a freelance artist, her work has been published from New York to Los Angeles..."

You can click on over to Elaine's own website at http://elainefrenett.com/ or take a look at her artist profile and some of her art here on the Art Storm at http://www.artstorm.com/elaine-frenett/

Elaine Frenett Artist Profile

Elaine Frenett Artist Profile

Art Quotes: “Without art, the crudeness of reality would make the world unbearable.” – George Bernard Shaw

 

"Without art, the crudeness of reality would make the world unbearable." - George Bernard Shaw

 

New Artist: Barbara Bobes, Fine Art Photographer

 

Welcome to the Art Storm, Barbara Bobes.  Barbara is a fine art photographer who describes her art this way...

"My images focus on the art and patterns of nature, ranging from landscapes to the more abstract. I am always looking for the transformative effects of light and shadow on a subject, creating an extraordinary moment that may never be viewed in the same way again."

See more of her photography at her website, http://www.bobes.com/ or visit her Art Storm Artist Profile.

Barbara Bobes Art Profile

Barbara Bobes Art Profile

Art Quotes: “All forms of madness, bizarre habits, awkwardness…” – Roman Payne

 

"All forms of madness, bizarre habits, awkwardness in society, general clumsiness, are justified in the person who creates good art" - Roman Payne

 



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