Should you lower prices if you aren’t selling?
For first-time exhibitors, pricing artwork is often a last-minute, difficult decision. It’s daunting to assign value to your own work. Do not make common mistakes and go straight to an hourly wage pricing, by taking your art and charging a price based on hours and materials. The reason this does not work is because an artist is not a factory! Taking time, materials and overhead costs to create price is the fast and loose pricing model but is not perceived well by an audience of buyers.
Cost of materials is always important, when trying to make a profit or breaking even as a new artist. The real consideration should be on the perceived value a piece creates for its audience. You can visit a gallery with artists similar to your style and get a rough idea of what pricing looks like in the area you are selling work. The other aspect is asking potential buyers and art admires how they feel about the price of the pieces currently being displayed. This allows a new artist to gain insight into the market they are selling in but also helps to highlight how artists should market themselves to create more value !
Perceived value is the additional value that the client attributes to your work regardless of its intrinsic value perceived by the creator. Perceived value is subjective and heavily influenced by the artist’s image, word of mouth and portfolio. If given a choice between two similar paintings, clients are frequently willing to pay more for the one with greater perceived value. If you are selling copies of originals online or in galleries a buyer is going to perceive the value and price as lower, hence lower prices are needed. If a piece was particularly difficult to work on, or you are particularly attached to it, there’s a tendency to want to price it higher. Raising prices by 10 to 20 percent is a good starting point for pieces that you are willing to hold in your inventory for a longer time.
Some artists price artwork based on size because of the perceived value, either by the square inch or the perimeter because the idea makes sense to buyers looking at other art in similar markets. Pricing based on the perceived value starts with the artist and their story. To buyers, the artist and the story behind the art certainly drives the motive for buying. Make sense of your story as an artist before pricing and selling art work. Improve your sales with a healthy dose of self-promotion. Telling your story, and your artwork’s story, increases its value, becoming a contributor to a blog like Art Storm can help share your story. Customers will pay extra for the familiarity and confidence that the artists brand has, so do not lower prices just yet!
Well into the new year and still not feeling like a rock star? Here are three things to always implement when trying to further your art career!
First step into creating more success in your career in 2017 is networking. Networking may seem like an obvious pick for the top of our list, but it is more about the HOW than the WHAT, in this case.
In the industry, you will meet many people, or at least you should and how you interact is very important. Attend relevant events that help you grow, expand and become more involved. Examples of these are, gallery openings, special art event nights the city you live in may put on, or shows where you display your art work.
Bringing your social life into your job is also important. Networking is not something that happens Monday through Friday. If you are serious about being more successful, you need to look at every opportunity to network. This does not mean that an artist should tirelessly talk about themselves and their art, but be aware of connections that could be made in the least likely of places.
Networking better is the key. We all know how to introduce ourselves at this point, hand out a business card and make sure we ask the person why they are attending the event, but there is more that needs to be done!
Get to know three people well at an industry event, instead of madly passing out cards and filling the business card quota. Talk with a few people and get to know them. Make sure you walk away knowing their name, face and minor story. Find a common interest within the industry or out of it, ensuring a stronger bond that will cultivate long lasting business connections.
Don't Write a Long List
Second step to creating a more successful 2017 is, not writing a list!
8% of people achieve a new year’s resolution or goal. Instead pick your top 5 and take time writing out a more descriptive plan of how to meet your goals.
For example, if a goal is to expand your reach as an artist and allow more people to view your work, you need to start with your budget, time constraints and most importantly your target audience. Money well spent, is money that is thoughtfully invested within your career, some choices to expand are not always the best ones.
Third step to art career success is redefine accountability because it is a downfall of many plans unfinished. The first two steps will mean nothing if someone does not follow through with a plan. Do not just make goals or plans; hold yourself and those around you involved with your career, accountable. Check in, be protective about staying on track, and do not let life get in the way often. Life will always be there, it may never be the right time in your personal life, but the world keeps on moving without you, meaning lost opportunities. Redefine what makes you a dependable person in the professional world; It is a great way to manage your expectations for the year.
Every break through requires a bold stroke. Be proactive and determined to become a part of that 8%
A good question to ask yourself is, "Why should people work with me?" This is a hard yet hidden truth most business professional ask themselves when a potential client comes walking in the door with a proposal for business. Be compelling, make them realize you are worth investing in. Once involved in a project, don’t justify why you could not make a meeting or hit a deadline, be accountable and responsible for your career and future.
A determined and focused mindset ensures success in achieving goals within your career. Look at some pitfalls and un-achieved goals over the years and then look at why they may have happened. Empower yourself and your career by using knowledge you already have and tools you have obtained, in a new way. Artists need to market themselves as much as their art work!
Internet marketing is slowly taking over traditional marketing methods, primarily because a greater number of people are using the internet on a daily basis. A specialized form of internet marketing is social media marketing that uses social media websites, such as Facebook, Twitter, LinkedIn, Instagram and others to promote products and services and this in turn drives sales.
Artists need to be extraordinarily creative if they wish to survive in the competitive industry of art. Whether you create illustrations for publications, sell through art galleries, offer murals for homes or work with businesses, you will need to make yourself known to potential clients and customers. Social media has become one of the most important ways to connect with the world and to market art. Here are some useful tips on how you can use social media as a marketing platform and sell your work.
Instagram: Instagram is perhaps one of the best platforms for artists to display their art online. It allows you to share images of your work with the world. You can showcase the work-in-progress as well as complete painting/sculptures and other works of art on Instagram.In fact, there are artists who are constantly selling their work directly through the Instagram feed. The advantage of using Instagram is that it is a highly accessible and widely used social media channel, which is helpful in getting a good number of followers.
Facebook: There is no denying the fact that you will need a well-managed Facebook page for your art gallery or brand. After setting up your Facebook page, you need to invite people in your friend list to “like” it. You can also request them to share the page within their own network. It will give you access to a larger audience.You will be expected to post high-quality images of your work at regular intervals so that people have a reason to visit your page. It is also important to write content related to your work and the industry. It gives you an opportunity to interact with your followers and fans. Ask questions, welcome feedback and opinions and build an engaging conversation around your work.
As an artist, you can also join other artists’ communities and participate in events and art related conversations.
Twitter and Pinterest: Twitter is another brilliant tool for artists to promote their work. You can begin by tracking all relevant individuals and businesses that you can follow. Tweet about your blog content and other interesting news related to art and art events. Remember to make use of hashtags when tweeting as it will help boost searchability. Here is how Art Storm can help you market your art on social media. Art Storm can provide links to your Facebook page and other social media pages and promote your art work, projects and events on their official website. It is a great way to make your work visible across a fast expanding social network in a short time!
What way has worked well for you, on social media? E-mail us at firstname.lastname@example.org and we will share your story!
Our featured artist is Barbara Bobes, fine art photographer:
"My photographs are about Light and Shadow. I use natural light to highlight forms, soften or dramatize line, create space, or to silhouette an image...A Sense of Place is what I try to convey in my photographs. Wherever I am there is a mood or feeling in the environment that I wish to capture and extend to the viewer."
Visit the artist's website at http://www.bobes.com/
"To be an artist means never to avert one's eyes." - Akira Kurosawa
"The artist must possess the courageous soul that dares and defies" - Kate Chopin
A call to Oregon-based visual artists in all disciplines: Commissioned Works.
Submit images of five works, as a portfolio, by April 25, 2014. Details below...
Our featured art is by painter, Veronica Thomas, showing a beautiful and colorful sunset at the coast. To purchase or to see more fine art by Veronica Thomas, visit her website at http://veronicathomasart.wix.com/art-1
Our featured art is a beautiful sunflower painting by artist, Yelena Joy. Visit Yelena's website at http://www.joyfullart.com/ to purchase or to see more art.
Featured art from our featured artist, Kathleen Hoevet. Kathleen is a photographer with an exceptional eye for natural beauty. Visit Kathleen Hoevet's web site at http://kathleenhoevetphotography.com/
Our featured artist is Pam Haunschild. Take a look at all of Pam's great art at her own website at http://pamhaunschild.com/
Wonderful art from one of our wonderful artists, Lori Garfield. To see more or to purchase, visit her site at http://lorigarfield.com/
"Interpretation is the revenge of the intellectual upon art." - Susan Sontag
Veronica Thomas is at ArtExpo NY 2014. Congratulations, Veronica, and good luck!
Visit Veronica's website at http://veronicathomasart.wix.com/art-1
Sculpture by Nickolas Sanjek: "...it is a rare sort of limestone,with marble characteristic,from Austrian Alps.
It is original handmade sculpture that was sculpted very high about 3000meters in mountains of Tyrol, Austria,directly where the stone was found,on place.
The sculpture is sort of a tribute to life and art."