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Paula Kersch of Art Storm is now in charge of public art displays at the Higher Education Center in downtown Medford, Oregon. The Higher Education Center (HEC) represents a one-of-a-kind partnership in Southern Oregon between Southern Oregon University (SOU) and Rogue Community College (RCC).
Paula Kersch is a partner and Head of Marketing at Art Storm, LLC. She will be in charge of selecting artists and art to be displayed at the HEC building. Artists currently displaying art at the Higher Education center are Jacqueline Neuwirth, Tina Staples-Angermeier and Jillian Crider. Stop in at the coffee shop and enjoy a cup of coffee while you browse the fantastic art on display.
The HEC is Located in the block bound by East Eighth, Ninth and South Bartlett streets and South Riverside Avenue, the center includes classrooms, a lecture hall, science labs, computer labs, and offices. An atrium-style entryway at the main entrance welcomes students and visitors on the corner of Eighth and Bartlett.
Higher Education Center
101 S Bartlett St, Medford, OR 97501
- Monday 8:00 am – 10:00 pm
- Tuesday 8:00 am – 10:00 pm
- Wednesday 8:00 am – 10:00 pm
- Thursday 8:00 am – 10:00 pm
- Friday 8:00 am – 5:00 pm
- Saturday 8:00 am – 5:00 pm
- Sunday Closed
Don't forget that the Clayfolk Art Show and Sale starts today, Friday November 22, 2013 at 4pm.
Both Paula and I will be going to the show at 1pm on Saturday. If you wish to join us we will hang some Art Storm t-shirts from our car windows and try to park in a conspicuous spot. FREE T-SHIRTS FOR EVERYONE!
I just came across this blog article titled. "11 Common Blogging Mistakes That Are Wasting Your Audience’s Time". Good article, but I didn't want to waste your time (haha, see what I did there?) so I would like to focus on just a few...
Blogging Mistake #1: You love complexity
Yep, you've got a lot to say and the world MUST be interested...well, not so much. Simplicity is a beautiful thing.
Blogging Mistake #8: You don’t know who you’re writing for
I can relate. Am I writing for the artists or art buyers? Well, at least I know they all have one thing in common: art. But even artists like a cute puppy video now and then, right?
Blogging Mistake #10: You edit your posts in less than five minutes
Having spent years writing titles, descriptions and keywords to optimize stock images for search engines I do tend to write in a very tight style so maybe it's not a huge problem with me, but you? You'd better slow down and take a closer look before you hit that publish button. Okay, maybe I should too.
Blogging Mistake #11: You don’t show your personality
True. I know I think so much about who my posts are for that I probably don't let my shining and majestic personality come through the way I should...I'll work on that, and you should too. 🙂
Yeah, there's a bunch more and they're probably worth reading so here they are again...
Join us at the Medford Armory for the Clayfolk (the Southern Oregon Potter's Association) Pottery show next week. The shows opens on Friday the 22nd at 4pm. Over 65 pottery artists will show their work and this is a great opportunity to do some early Christmas shopping. This year, give art for Christmas and help support the local art scene and give something that will have value for years to come.
Saturday and Sunday there will be a supervised Kids Clay area where participating artists share their love and knowledge with kids of all ages. The Kids Clay area will be open from 10am to 5pm on Saturday, as well as Sunday from 11am to 3pm.
Medford's 3rd Friday Art Walk is tonight, starting at 5pm. Meet at South Central Avenue & East Main Street at 5pm to join other art lovers or just show up between 5-8pm and enjoy the art.
See the listing in our events calendar for more info...http://www.artstorm.com/ai1ec_event/82-2/?instance_id=966
Art Storm has an art buyer who is looking for larger paintings, fairly priced, in a boats/sea theme. Any artists interested should contact us with samples of their work. Call Paula Kersch at (541)326-6422 or email her at email@example.com.
Paula Kersch, Art Storm's Marketing Director, has announced that Art Storm, LLC is now working with PUSH Art Gallery to provide artists and art for display in their Ashland, Oregon art gallery.
PUSH Art Gallery is a new, innovative art gallery in Ashland, Oregon displaying contemporary art that will knock your socks off. Art Storm, LLC is also an innovative new company that aims to shake up the Southern Oregon art scene by promoting art and artists with an intensity not currently seen in the area. If you are interested in being associated with either of these two, up-and-coming companies, email Paula Kersch, Head of Marketing for Art Storm at firstname.lastname@example.org or call her at (541)326-6422.
REMINDER: ART INSPIRES ASHLAND is taking place this Saturday at the Historic Ashland Armory - doors open at 6pm and presentations start at 7pm. Tickets can be purchased at the door or online for $25.
The highlight of the weekend will be three featured artists talking about their skills, inspirations and accomplishments in 20-minute presentations held at the Historic Ashland Armory on Saturday, November 16th, 2013. These three artists will also lead workshops during the day on Saturday, aimed at inspiring artists and art lovers.
The three featured artists are Juliette Aristides, classical painter, instructor and founder of Aristides Atelier at the Gage Academy of Fine Art in Seattle, WA., Reina-Marie Loader, film-maker of independent socio-political films from Vienna, Austria, and Lucy Knisley, illustrator, comic artist and author from New York City.
Top 5 questions
Once you have decided that working for others day in and day out has grown more than tiresome, and you find less and less time to do the things you love, Art Storm will be here for you.
That moment in life when you start to feel like your hobby or passion could make you money, that all your efforts placed in someone elses company have been wasted, and flexibility sounds more than appealing; it is now a necessity.
You have now decided that creating a business and selling products is the path for you. Where to start now? It is time to ask some questions:
- What type of business do you want to have?
- What is the purpose of your business?
- Who are your target customers?
- What are your primary product / service?
- What is the primary function of your product / service?
When answering these questions, it is best to dig as deeply as possibly. Beginning to ask questions about the answers to your first question, in order to get to the essence of your idea. The core essence of your business idea or brand understands what your product or service is and also what it is not. I highly recommend reading "The Old Rules of Marketing are Dead" by Timothy R. Pearson. He lays out criteria that a core essence must meet in order to transcend to the next level of positioning that product or service.
Whether you are inventing, re-inventing or just contemplating your product or service, you always have to be mindful of the purpose.
What drove this fleeting idea to fruition? Passions only go so far in all aspects of life but finding purpose gives way to the awe of an idea and brings it meaning.
Have you thought about these first two questions? Taking time to cultivate and grow an idea into a product or service always being mindful of its essence is hard, but like Theodore Roosevelt said, “Nothing in the world is worth having or worth doing unless it means effort, pain, and difficulty”.
After answering the first two questions in depth, the others may seem effortless to answer. Defining a target audience might feel constraining to you, but just remember that you’re not excluding anyone; you’re choosing where to spend your time and efforts. Selecting a target audience will help save you resources. Focusing on a portion of the people who might be interested in your products will allow you to communicate and engage with that segment more deeply.
Questions or comment about this article? Contact the author, Paula Kersch, at email@example.com.